Demand Gen Report

Blending Brand & Demand To Increase Advertising Effectiveness

Nearly all of the buyer’s journey is spent with marketing materials — not sales reps. With 83% of buyers conducting their research without assistance from sales reps, the onus is...

Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing

Reports

2025 State Of CTV Advertising: Mainstream Acceptance, More Sophisticated Uses In Play

Reports

As ABM &Demand Gen Converge, Orgs Focus On Data Enrichment & Retention Plays

Research

From Decay To Clarity: Mastering Database Quality For Targeted Engagement

"State Of" Guides

Latest Posts

Getting Back To Basics With B2B Marketing

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on…

Industry News November 22

Artificial intelligence or AI of futuristic technology concept, Lightbulb on table with finger point on top, Internet of Things, futuristic innovation, smart communication network.

Gong Unveils New AI Tools To Help Drive Revenue Outcomes

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success.

Industry News November 22

Businesswoman standing and holding digital pen, smartphone with working on laptop in the office.

Less Is More: Simplifying Content Curation In B2B Marketing

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit they’re overwhelmed by content,…

Blog November 20