Latest In: Content Strategy

Journey Further
Link building vector image with author headshot

Google’s Link Contradiction: Company Downplays Importance, But Leak Reveals Dominance

Google recently downplayed the importance of links in search rankings in its updated spam policy, creating confusion and…

Demanding Views July 8
10Fold
Content marketing, Digital advertising, Website marketing, Socia

Amidst Content Boom, 91% Of Leaders Report Growing Budgets; 92% Anticipate Content Production Increases

91% of B2B marketing leaders anticipate budget increases, which will ultimately increase content production by 3X to 5X,…

Blog July 3
PathFactory
Screenshot of ChatFactory in action

PathFactory Launches Gen AI-Powered B2B Buying Agent

PathFactory, a B2B content intelligence marketing platform, released ChatFactory, a generative AI-powered buying agent designed to leverage content…

Industry News June 27
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
Pam Didner
Mechanical engineering project concept, engine draft plan drawing, technical scheme blueprint, paper sheet with gears and pencil 3D isometric vector illustration, repair tutorial.

The Blueprint For A Winning B2B GTM Strategy

In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B…

Blog June 26
Movable Ink
mockup of a macbook placed on a desk near a coffee cup m35907 (3)

Movable Ink Adds 3 New Features To AI-Native Personalization Solution

Movable Ink, an AI-powered personalized content platform, enhanced Da Vinci, its AI-native personalization solution, through the addition of…

Industry News June 13
Contentstack
Young creative business people meeting at office.

Contentstack Unveils AI & Automation-Powered ‘Personalization Reimagined’

Contentstack, a headless content management system, released “Personalization Reimagined,” a series of innovations design to address long-standing personalization…

Industry News June 5
Content Guardian
contentguardian

Content Guardian AI Content Detection Platform Seeks To Identify AI-Generated Content

Content Guardian helps provide AI content detection through its multi-checker platform, which combines leading AI content detectors to offer…

Solution Spotlight May 15
Ninjacat smartbug media Unreal Digital Group
Project management theme with blurred city lights

Retain, Engage, Sustain: Crafting Content That Keeps Customers Coming Back

Customer retention is the new acquisition — and to build strong relationships with existing customers, 84% of B2B marketers…

Industry News May 15
Unreal Digital Group
The future is now. The first AI powered writing assistant is here to help you create amazing content, faster than ever before.

Beyond The Content Panel: How Generative AI Is Shaping Content Creation

During the 2024 B2B Marketing Exchange, I hosted a panel discussion featuring some of the industry’s sharpest minds.…

Blog May 15
Lightricks
digital mockup of a designer working on her imac

Lightricks LTX Studio Seeks To Enable Multimedia Storytelling

Lightricks is an AI-first photo and video creation platform designed to help produce engaging, top-performing content. The company’s…

Solution Spotlight April 26
Exclaimer
digital mockup of an ipad placed over a notebook

Research Recap: Branded Email Signatures Increase Company Recognition, Trust

More than half (52%) of prospects and customers leverage email as their main channel of communication — and…

Industry News April 8
CONTENTgine MRP pharosIQ
mockup of a macbook placed on a coffee table

Meet pharosIQ, The New Company Created From MRP & CONTENTgine’s Merger

Following their March 2024 merger, MRP, a global account intelligence provider, and CONTENTgine, a provider of B2B technology buyer…

Industry News April 8
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series