Kaon Interactive, Showpad Partner to Boost Buyer Engagement
Key Takeaways Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller…
News Brief September 2
Latest In: Content Strategy
How Marketers Are Actually Using AI the Focus of B2BMX Summit Session
Key Takeaways The B2BMX Summit session is centered on practical AI adoption, showing how marketers, agencies and publishers…
Blog September 2
Unbounce CEO Steve Oriola on Landing Pages, Conversion Optimization and Paid Media ROI: The DemandGenReport.com Q&A
Key Takeaways Landing pages are the strongest predictor of paid media ROI, and marketers who are confident in…
Feature August 31
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
HG Insights Launches First GEO-powered Software Review Platform for B2B TechVendors
Key Takeaways HG Insights is expanding TrustRadius into HG Customer Voice, a platform that combines verified reviews, technographic…
News Brief August 26
Infinite Creative Will Break Modern Marketing Workflows
Advertising creative workflows are challenging to manage for human marketers, but as generative AI drives up ad volumes…
Demanding Views August 25
GNW Finds GEO Adoption Accelerating Across B2B Marketing
Key Takeaways GEO has passed the tipping point, with 92% of organizations already experimenting or operationalizing it and…
News Brief August 24
Moving Beyond Pitch Decks to More Collaborative Conversations
Most prospects are exhausted by one-way lectures and static decks that feel more like a chore than a…
Demanding Views August 20
Consumers Lack Trust in AI Search Results: WordPress
Key Takeaways WordPress’s survey found 74% of enterprise decision-makers say AI discoverability is a priority, yet only 17%…
News Brief August 18
The CMS Reset Has Begun—And AI Is the Catalyst
Generative AI has quietly changed what users expect from every digital experience. After interacting with systems that understand…
Demanding Views August 18
Informa TechTarget Launches B2B AI Authority Index
Key Takeaways Informa TechTarget’s B2B AI Authority Index is designed to help marketers evaluate how well their brands…
News Brief August 17
Stop Buying Your Own Traffic: Protecting Search ROI in the AI Era
Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity…
Demanding Views August 14
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