Is It Time To Open The Gate To Your Long-Form Content?
At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to…
Demanding Views January 13
Latest In: Content Strategy
Contentstack Acquires Lytics To Help Enhance Composable DXP
Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing…
Industry News January 9
The Top 5 Most Important Topics To B2B Marketers
Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding…
Feature December 31
Getting Back To Basics With B2B Marketing
As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s…
Industry News November 22
Less Is More: Simplifying Content Curation In B2B Marketing
If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024…
Blog November 20
SundaySky Launches Generative AI Media To Help Advance AI Copilot
SundaySky, an AI-powered video platform, released an AI image generation feature as part of its AI Copilot assistant…
Industry News October 23
AI’s Impact On Modern Marketing: From Overwhelmed To Overachieving
As it grows more difficult to stand out in an overcrowded marketplace, marketing leaders’ roles are harder than…
Demanding Views September 13
Goldcast Announces ‘Brand Voice’ Tool To Help Fuel AI Content Engines
Goldcast, an AI-powered video campaign platform, built Brand Voice, a new feature designed to create custom voice profiles with…
Industry News September 13
Using Content & SEO Strategies To Turn Websites Into Lead Gen Machines
Effective SEO strategies hinge on a robust foundation of user-centric content — and when practitioners can create in-depth,…
Blog August 27
Contentful Set To Acquire Ninetailed To Enhance Personalization
Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation…
Industry News August 20
Ranking B2B’s Top 3 Content Formats For Buyer Engagement
In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021…
Feature August 7
PathFactory Acquires Uberflip To Enhance Content Intelligence & Personalization
PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying the companies’…
Industry News July 18
Resources
Events & Webinars
How Cisco Re-imagined Its Demand Strategy To Maximize ROI
January 15, 2025
Reimagining ABM With AI
December 18, 2024
Expert Advice On Scaling ABM With Agent3 And ServiceNow
December 11, 2024
