iPapers
Full Stream Ahead: How B2B Can Leverage CTV Advertising
In recent years, more B2B practitioners are turning to Connected TV (CTV) to engage audiences…
2023 Killer Content Awards: Climbing The Content Mountain
At the B2B Marketing Exchange, attendees stumbled upon a cache of content treasure — The…
The Marketer’s Guide To Interactive Content Success
Interactive content is powerful — it’s eye-catching, engaging and, let’s be honest, looks infinitely cooler…
2021 B2B Innovator Awards
The B2B Innovator Awards, hosted by Demand Gen Report (DGR), were designed to honor the…
2021 Killer Content Awards: B2B Brands Dominating The New Marketing Metaverse
Marketing teams and content creators leveled up their approach to campaign strategy, creative and execution.…
2021 B2B Marketing Resolutions
When we built out our personal and professional 2020 resolutions, we had no idea what…
Top 10 Stories Of 2020: COVID-19 Serves As A Catalyst For New Methods Of Marketing Excellence
While the B2B industry is constantly evolving, none of us were prepared for just how…
Rewriting The Rules For Revenue Success
The strategies that B2B marketers employ to generate revenue are continuously evolving, and the rules…
The Future Of Revenue Operations
The notion of combining sales, marketing and customer success around common goals has been an…
A Surround Sound Approach To Account-Based Advertising
Can your target accounts really tell the difference between your voice and the voice of…
Partner Sales Enablement: The Mission-Critical Component Of ROI Generating Channel Programs
Prioritizing partner sales enablement is critical to driving the success of channel programs. As B2B…
Connecting Event & ABM Strategies
Account-based event strategy is emerging at the intersection of human touch and automation. By connecting…
