iPapers
2019 Marketing Automation Outlook Guide
Practitioners & Experts Share Predictions For Avoiding The Tech Rabbit Hole In 2019 & Focusing…
The Ultimate Guide To Running A Customer Feedback Program
Organizations that measure the entire customer lifecycle see a 20% increase in customer satisfaction and…
4 Key Results Of Advanced Marketing Planning
In order to drive revenue goals, marketing executives in B2B organizations must collaborate with different…
2018 B2B Innovator Awards
In our second annual B2B Innovator Awards, we recognize 32 winners across a variety of…
The Brand Management Playbook
Brand management plays an integral role in creating a streamlined omnichannel buying experience for both…
From B2B To B2P: A Tactical Guide To Driving Personalized Engagement By Transforming Your Approach To Data & Campaigns
It’s people, not personas or accounts, who are ultimately making buying decisions. Successful companies are…
The Overlooked Ad Channel: How Your Employee Emails Could Drive Targeted, Personalized Ads To Your Dream Accounts
Employee-sent email messages represent an existing overlooked ad channel that can be unlocked using the…
How Top Marketers Are Integrating Targeted Account Efforts With Lead Gen Strategies
The B2B Balancing Act Many B2B companies have launched ABM initiatives, but some are struggling…
