Key Takeaways
- tvScientific by Pinterest launched a Certified Measurement Partner Program to give advertisers more transparent and interoperable ways to measure CTV and Performance TV outcomes.
- The program strengthens the company’s measurement ecosystem by integrating trusted partners across attribution, incrementality, media mix modeling, and optimization.
Performance TV advertising platform tvScientific by Pinterest has launched its Certified Measurement Partner Program, a new initiative designed to recognize trusted measurement providers that meet the company’s standards for accuracy, transparency, and performance across Performance TV campaigns.
As Performance TV continues to evolve into a core investment channel for modern marketers, advertisers increasingly need transparent and reliable ways to measure what is driving outcomes across streaming environments.
The ecosystem brings together trusted measurement and analytics providers to help advertisers better understand the business impact of Connected TV (CTV) advertising through clear attribution, proven incrementality, and faster optimization.
How the Program Expands tvScientific & Pinterest Partnership
The Certified Measurement Partner Program expands tvScientific by Pinterest’s growing network of trusted measurement solutions built to help advertisers prove impact, act on insights faster, and optimize media investment with greater confidence.
“Performance TV is becoming a critical growth channel for advertisers, but measurement fragmentation continues to create uncertainty around what’s actually driving outcomes,” said Jason Fairchild, CEO of tvScientific by Pinterest, in a statement. “This program delivers measurement interoperability that gives advertisers the flexibility to work with any measurement partner they choose, which is foundational to the “trust but verify” philosophy that gives marketers absolute confidence in their results.”
Identifying Key Launch Partners
Powered by proprietary deterministic ID technology, tvScientific helps advertisers connect streaming exposure to real-world business outcomes across traffic, sales, installs, and conversions. Through certified partner integrations, advertisers can access advanced attribution, media mix modeling, incrementality testing, and causal measurement solutions designed to make Performance TV more measurable and actionable.
Launch partners INCRMNTAL, Measured, Singular, and WorkMagic are powerring the initial rollout, to help advertisers better understand the true impact of their Performance TV investments through attribution, incrementality measurement, media mix modeling, and optimization solutions.
Together, these capabilities give marketers a clearer understanding of what’s driving business outcomes through attribution, incrementality testing, media mix modeling, and mobile measurement, enabling more informed decisions around media investment, budget allocation, and campaign performance.
“When CTV and mobile are measured separately, marketers are left piecing together performance after the fact,” said Susan Kuo COO & Co-founder at Singular. “Singular is excited to be the first MMP program partner working with tvScientific by Pinterest. Together, we are helping advertisers connect exposure, spend, and outcomes across CTV and mobile, giving them a unified view of performance and a clearer foundation for optimization.”
