Key Takeaways
- Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows: it scales your data problems, baking bad records into every downstream decision unless integrity comes first.
- Real-time validation acts as a firewall at the point of entry, stopping bad data before it enters your systems instead of forcing costly cleanup later.
Artificial intelligence (AI)-powered tools make it easier to run more campaigns, generate more leads, and follow up faster. But what happens in between? Most modern GTM stacks now automate the inputs (content creation, ad personalization) and the outputs (email personalization, lead scoring, and routing).
The missing middle is data integrity and governance, the layer that decides whether all that speed actually pays off. Without it, bad data corrupts your efficiency gains and creates more manual work than you started with. Worse, AI institutionalizes that bad data at scale, baking errors into every downstream decision.
This is the focus of the upcoming B2BMX Summer Camp 2026 session, “The Data Integrity Playbook for the AI Era The webinar is scheduled for Wednesday, July 29, 2026, at 2:00 PM ET and will be presented by Jason Gladu, Chief Operating Officer at Convertr.
What Convertr’s Jason Gladu Webinar Will Focus On
In this session, Gladu breaks down why “AI-ready” really means “data-ready,” and how teams can scale without scaling chaos. He’ll name the hidden costs of a “launch now, clean later” approach: lost productivity from manual cleanup, compliance exposure, and database bloat from duplicates and incomplete records.
Then he’ll show a better path. You’ll see why real-time validation beats post-ingestion cleanup, how centralization applies one consistent standard across every source channel, and how enrichment and standardization build the full picture of each record. Among the questions that will be answered include how to quantify the hidden costs of bad data, including lost productivity, compliance exposure, and database bloat; how real-time validation acts as a firewall that prevents bad data at the source, rather than relying on costly post-ingestion cleanup; and how to embed quality standards and governance that protect data integrity without slowing down Demand Gen, Sales, and RevOps innovation.
B2BMX 2026 Summer Camp Lineup
The Convertr webinar is part of B2BMX Summer Camp 2026, a multi-week virtual series from Demand Gen Report running July 15 through July 30, 2026 EDT under the theme “Build Once, Multiply Impact.” The program features sessions from brands including Demandbase, OpenAI, NetLine, Atlassian and AdRoll, with topics spanning AI, ABM, campaign orchestration, buyer engagement and pipeline strategy. New sessions drop on Wednesdays and are available live and on demand.
Explore new opportunities by tapping into new trend data and insights. Here are the speakers announced:
- Demandbase’s Stephanie McArthur will cut through artificial intelligence (AI) hype in B2B marketing with a practical, research-backed ABM framework. Discover where AI drives impact, where it falls short, and how teams can assess readiness, avoid traps, and find the best place to start.
- Open AI’s Dane Vahey details how AI helps B2B marketers build what once felt impossible, showing why daily use beats theory, how marketers can act as builders, and seven habits that drive real AI proficiency.
- NetLine’s Josh Baez will break down how modern marketers can influence buyers before the shortlist is set as 92% of B2B buyers build vendor shortlists before talking to sales. Learn how to shape buyer preference early, show up where prospects research, and follow up with messaging that stays relevant from first interest to sales-ready engagement.
- Atlassian’s Ashley Faus will explore why trust matters most in AI-driven marketing. Faus will show how to connect with the humans behind the screen using practical frameworks, tactics, and real examples that build loyalty, strengthen relationships, and drive revenue.
- Explore with AdRoll’s Hans Fischmann how AI-native GTM workflows, connected advertising, MCPs, and conversational AI are helping demand gen teams activate audiences faster, streamline execution, reduce manual reporting, and drive pipeline growth across systems and channels.
So click here to see the schedule and sign up for 2026 B2BMX Summer Camp today!
