Latest In: marketing operations
AI in Marketing AI-human collaboration B2B content strategy CMO strategy customer trust marketing operations personalization
Key Takeaways: B2B CMOs must create structured, evidence-based content that serves both human buyers and AI agents involved…
Feature
June 8
activation interoperability AI readiness customer identity data strategy governance latency marketing operations martech architecture martech stack personalization
Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the…
Demanding Views
June 5
ABM benchmark survey ABM strategy account selection account-based marketing AI AI in ABM artificial intelligence B2B marketing campaign optimization Content personalization marketing AI marketing operations MarTech & Integration ROI Measurement
Key Takeaways AI is influencing ABM across the lifecycle, with the strongest impact in personalization, account selection, and…
Blog
June 3
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
2X AI marketing B2B marketing Data analytics executive hires go to market strategy marketing operations Revlo Walker Sands
Key Takeaways 2X expanded its executive team with Emily Atkinson and Drew Murphy to strengthen client delivery, finance…
News Brief
May 28
AI in Marketing B2B marketing buyer intent customer engagement Iterable marketing operations personalization Priya Gill
Key Takeaways: Iterable’s Priya Gill says B2B customer engagement now depends on consistent, connected experiences that build trust…
Feature
May 27
Abby Strong B2B marketing buyer pain points Cribl demand generation early-stage growth go to market strategy marketing operations message clarity news story product marketing startup marketing
Early-stage B2B teams often treat marketing like a volume knob. Turn it up. Buy a tool. Hire someone…
Demanding Views
May 22
ABM account-based marketing benchmark survey content strategy marketing operations personalization
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…
Blog
April 20
ABM account-based marketing Agent Qualified Leads artificial intelligence B2B buyers B2B marketing buyer intent campaign optimization content strategy Coverage-Centric Strategy Demand Gen Report demand generation Demandbase Docket go to market strategy marketing operations marketing qualified leads NetLine revenue growth Sales Enablement
Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…
Blog
April 13
B2B buyers data strategies demand generation Marketing analytics marketing operations Measurement & Attribution personalization Revenue/Sales Operations
A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market…
Demanding Views
April 10
33Across CPO ad tech leadership Adswerve CEO AI marketing innovation Apollo.io leadership B2B advertising B2B marketing leadership demand generation DemandScience executives digital advertising technology executive appointments go to market strategy growth marketing marketing operations marketing technology executives PubMatic CMO TECH B2B Marketing appointments
Adswerve Appoints Tom Zawacki as Chief Executive Officer Apollo.io Names Matt Curl as Chief Executive Officer PubMatic Selects…
News Brief
March 26
ContinuumGlobal dark mode rendering email deliverability email marketing email personalization enterprise marketing Inbox Monster marketing operations personalization QA tools real-time rendering Smart Marketing Engine
ContinuumGlobal announced a strategic partnership that directly integrates Inbox Monster’s rendering and quality tools into ContinuumGlobal’s Smart Marketing…
News Brief
March 25
