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2023 Marketing Measurement & Attribution Survey: Orgs Focused On Generating Granular Insights To Increase Precision

2023 Marketing Measurement & Attribution Survey: Orgs Focused On Generating Granular Insights To Increase Precision

The B2B world is operating in a bleak reality: Everyone's budget got ripped up due to economic uncertainties, forcing practitioners to slim down their marketing plans. But to properly allocate budgets and resources, companies must take a hard look at their measurement and attribution strategies so they can increase the precision of their marketing activities. With that in mind, new…
2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase

2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase

An adept content marketing strategy is one that is treated as a living document — it must be continuously re-evaluated and enhanced to meet the ever-changing needs of B2B buyers. Yet, new research from Demand Gen Report reveals a sizable gap between the content today's buyers crave and what marketing teams are currently churning out. Most respondents (54%) said they…
2023 Channel Partner Marketing Benchmark Survey: Program Budgets, Planning Slightly More Cautious Than Projected Gains In Partner Attributed Revenue

2023 Channel Partner Marketing Benchmark Survey: Program Budgets, Planning Slightly More Cautious Than Projected Gains In Partner Attributed Revenue

Facing an economy that may or may not have dodged a recession bullet, channel ecosystem professionals are somewhat confident that significant gains in partner-attributed revenue are possible. Almost 60% of respondents to the "2023 Channel Partner Marketing Benchmark Survey" anticipated that partner-generated revenue will climb more than 10% this year, while just under a quarter predicted gains of more than…
2023 Demand Generation Benchmark Survey: Orgs Prioritizing Retargeting, Personalization & Lead Nurturing Amidst Economic Turmoil & Third-Party Cookie Depreciation

2023 Demand Generation Benchmark Survey: Orgs Prioritizing Retargeting, Personalization & Lead Nurturing Amidst Economic Turmoil & Third-Party Cookie Depreciation

There are several factors influencing the B2B marketing climate throughout 2023: Economic uncertainty, widespread tech layoffs and the impending demise of third-party cookies. With those three challenges creating the perfect storm for disruption, Demand Gen Report's "2023 Demand Generation Benchmark Survey" found that marketers are responding in-kind by looking to strengthen the tools and strategies already at their disposal to…
2023 Database Strategies & Contact Acquisition Benchmark Survey Report: Practitioners Gathering Deeper Intelligence To Facilitate Highly Relevant 1:1 Outreach

2023 Database Strategies & Contact Acquisition Benchmark Survey Report: Practitioners Gathering Deeper Intelligence To Facilitate Highly Relevant 1:1 Outreach

In a world tainted with spammy, impersonal outreach, B2B practitioners are recognizing the importance of 1:1 connections and building the foundation needed to generate and fuel account- and contact-level insights. According to the "2023 Database Strategies & Contact Acquisition Benchmark Survey," 69% of practitioners plan to increase their investment in their database strategies as they look ahead into 2023. And…
What’s Working In Personalization? The Power Of Customizing Engagements

What’s Working In Personalization? The Power Of Customizing Engagements

We've all gotten the "Hi [NAME]" email that masquerades as personalization. But there is more to connecting with buyers than addressing them by name. B2B marketing teams that embrace personalization strategies can accelerate buying journeys by proactively anticipating buyers' needs and offering solutions to their pain points. Personalization is key to advancing the buyer's journey, but marketers must balance buyers' contradictory desires for…
What’s Working In Conversational Marketing?: Practitioners Relying On Data To Personalize & Power Chat Experiences

What’s Working In Conversational Marketing?: Practitioners Relying On Data To Personalize & Power Chat Experiences

In a world that's dominated by demands for personalization, self-service and fast-moving buyer's journeys, marketers are turning to conversational marketing to better engage prospects with relevant information while providing personalized communications to guide them throughout their journey. Throughout this special report, you'll explore: The latest trends in conversational marketing; Best practices to get it done right; and Real-world examples of…