Research
As ABM &Demand Gen Converge, Orgs Focus On Data Enrichment & Retention Plays
2024 Account-Based Marketing Benchmark Survey There’s a divide in the B2B marketing space surrounding account-based…
Amidst Lack Of Confidence, Practitioners Increasing Data Collection To Enhance Lead Nurturing & Acceleration
The 2024 Lead Nurturing & Acceleration Survey Across the board, the sentiment toward lead nurturing…
Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions
“The 2024 B2B Buyer’s Survey” Given the near-constant economic volatility over the past few years…
Increased Tech Adoption & Data Reliance Re-Shaping 2024 Marketing Measurement & Attribution Processes
As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of…
Navigating The Attention Economy Via Snack-able & Shareable Content
The 2024 Content Preferences Benchmark Survey Independent, collaborative and communicative are the three primary adjectives…
Channel/Partner Marketing Benchmark Survey
Budgets On The Rise, Partner Programs Increasing While there’s still an undercurrent of economic uncertainty,…
2024 Demand Generation Benchmark Survey: The Renaissance Of ABM & Urgent Adoption Of Intent Data
Demand generation strategies are no longer just teetering on the precipice of change: They’re fully…
2024 Database Strategies & Contact Acquisition Benchmark Survey
Refining Focus On First-Party Data Collection & Enhancing Data Actionability Data is the backbone of…
2023 Lead Nurturing & Acceleration Benchmark Survey: The Power Of Leveraging Multiple Campaigns & Touches
Lead nurturing is an intricate puzzle that’s compounded every day by a series of outside…
B2B Buyer’s Survey: Economic Uncertainties Renew Buyers’ Focus On Price & Functionality
Despite all the turbulence taking place in the B2B industry, the one constant is practitioners’…
2023 Marketing Measurement & Attribution Survey: Orgs Focused On Generating Granular Insights To Increase Precision
The B2B world is operating in a bleak reality: Everyone’s budget got ripped up due…
2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase
An adept content marketing strategy is one that is treated as a living document —…
