Research

DGR DG290 LP

Increased Tech Adoption & Data Reliance Re-Shaping 2024 Marketing Measurement & Attribution Processes

As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of…

DGR283 2024 Navigating Attention Economy 042524 LP Header

Navigating The Attention Economy Via Snack-able & Shareable Content

The 2024 Content Preferences Benchmark Survey Independent, collaborative and communicative are the three primary adjectives…

DGR DG320 SURV Channel 03 2024 LP header

Channel/Partner Marketing Benchmark Survey

Budgets On The Rise, Partner Programs Increasing While there’s still an undercurrent of economic uncertainty,…

DGR DG275 SURV BenchmarkSurvey 03 2024 lp header NEW

2024 Demand Generation Benchmark Survey: The Renaissance Of ABM & Urgent Adoption Of Intent Data

Demand generation strategies are no longer just teetering on the precipice of change: They’re fully…

2024 Database Strategies & Contact Acquisition Benchmark Survey: Refining Focus On First-Party Data Collection & Enhancing Data Actionability

2024 Database Strategies & Contact Acquisition Benchmark Survey

Refining Focus On First-Party Data Collection & Enhancing Data Actionability Data is the backbone of…

2023 Lead Nurturing & Acceleration Benchmark Survey: The Power Of Leveraging Multiple Campaigns & Touches

2023 Lead Nurturing & Acceleration Benchmark Survey: The Power Of Leveraging Multiple Campaigns & Touches

Lead nurturing is an intricate puzzle that’s compounded every day by a series of outside…

B2B Buyer's Survey: Economic Uncertainties Renew Buyers' Focus On Price & Functionality

B2B Buyer’s Survey: Economic Uncertainties Renew Buyers’ Focus On Price & Functionality

Despite all the turbulence taking place in the B2B industry, the one constant is practitioners’…

2023 Marketing Measurement & Attribution Survey: Orgs Focused On Generating Granular Insights To Increase Precision

2023 Marketing Measurement & Attribution Survey: Orgs Focused On Generating Granular Insights To Increase Precision

The B2B world is operating in a bleak reality: Everyone’s budget got ripped up due…

2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase

2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase

An adept content marketing strategy is one that is treated as a living document —…

2023 Channel Partner Marketing Benchmark Survey: Program Budgets, Planning Slightly More Cautious Than Projected Gains In Partner Attributed Revenue

2023 Channel Partner Marketing Benchmark Survey: Program Budgets, Planning Slightly More Cautious Than Projected Gains In Partner Attributed Revenue

Facing an economy that may or may not have dodged a recession bullet, channel ecosystem…

2023 Demand Generation Benchmark Survey: Orgs Prioritizing Retargeting, Personalization & Lead Nurturing Amidst Economic Turmoil & Third-Party Cookie Depreciation

2023 Demand Generation Benchmark Survey: Orgs Prioritizing Retargeting, Personalization & Lead Nurturing Amidst Economic Turmoil & Third-Party Cookie Depreciation

There are several factors influencing the B2B marketing climate throughout 2023: Economic uncertainty, widespread tech…

2023 Database Strategies & Contact Acquisition Benchmark Survey Report: Practitioners Gathering Deeper Intelligence To Facilitate Highly Relevant 1:1 Outreach

2023 Database Strategies & Contact Acquisition Benchmark Survey Report: Practitioners Gathering Deeper Intelligence To Facilitate Highly Relevant 1:1 Outreach

In a world tainted with spammy, impersonal outreach, B2B practitioners are recognizing the importance of…

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series