Research

2022 State Of Revenue Operations

2022 State Of Revenue Operations

Far too often, practitioners find themselves stretched thin, bogged down by dirty data and manual…

What's Working In Account-Based Marketing: B2B's Evolution To ABX

What’s Working In Account-Based Marketing: B2B’s Evolution To ABX

Is ABX the new ABM? Account-based experience (ABX) is poised as the next evolution of…

ABM Benchmark Survey: As ABM Programs Mature, Practitioners Are Building Stronger Relationships & Generating Better ROI

ABM Benchmark Survey: As ABM Programs Mature, Practitioners Are Building Stronger Relationships & Generating Better ROI

ABM gets better with age — but unfortunately, practitioners don’t have the luxury of pouring…

2022 C-Suite Go-To-Market Benchmark Survey

2022 C-Suite Go-To-Market Benchmark Survey

The B2B market is evolving rapidly — and the need for smarter go-to-market (GTM) strategies…

What's Working In Channel Partner Incentives

What’s Working In Channel Partner Incentives

Despite being a mainstay of most channel partner programs, incentives are falling short of achieving…

What's Working In Marketing Measurement? Less Messy Data, More Marketing & Sales Alignment

What’s Working In Marketing Measurement? Less Messy Data, More Marketing & Sales Alignment

Marketing teams face increased pressure to measure the impact of their initiatives and prove their…

2022 B2B Buyer Behavior Survey: Orgs Must Remain Agile As Buyers Conduct Self-Service, Anonymous Journeys

2022 B2B Buyer Behavior Survey: Orgs Must Remain Agile As Buyers Conduct Self-Service, Anonymous Journeys

The days of marketing and sales controlling the buyer’s journey are long gone — but…

2022 Content Preferences Survey: B2B Buyers Crave Concise, Research-Based Content To Inform Purchasing Process

2022 Content Preferences Survey: B2B Buyers Crave Concise, Research-Based Content To Inform Purchasing Process

While content has always been an important part of a strong marketing strategy, it became…

2022 Channel/Partner Marketing Benchmark Survey

2022 Channel/Partner Marketing Benchmark Survey

In Room-For-Improvement Channel Programs, B2B Executives See Opportunity To Drive More Revenue With Partners In…

The Rise Of Precision Demand Marketing

The Rise Of Precision Demand Marketing

To break through crowded channels and convert prospects into buyers, marketers must deliver next-level personalization…

RevOps Reality Check

RevOps Reality Check

In a few short years, revenue operations (RevOps) has transformed from an industry buzzword into…

2022 Database Strategies & Contact Acquisition Benchmark Survey Report:  Personalization, Third-Party Partnerships Top Priorities As Marketers Move Toward More Mature Database Strategies

2022 Database Strategies & Contact Acquisition Benchmark Survey Report: Personalization, Third-Party Partnerships Top Priorities As Marketers Move Toward More Mature Database Strategies

A marketing campaign is only as good as the database behind it. As B2B teams…

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