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E-books

9 Ways To Use Meal-Based Marketing Throughout The Sales Funnel

Let's face it: "Zoom fatigue" is real. People are experiencing virtual burnout, yet every day, they wake up to more emails for virtual engagement. And those inboxes are only growing — 40% of event marketing budgets are being shifted to hosting webinars and digital events, and nine out of 10 B2B decision makers believe that new digital sales practices will…

Must-Have Marketing Strategies For Partner Relationship Management

Partner programs are an excellent way to increase your sales, meet your goals and grow your business. Many companies that implement partner networks have reported wild successes, so it's not surprising that an increasing number of marketers are looking to grow and improve on their partner programs. However, building out an engaging and successful program is a lot easier said…

Conversion Best Practices Toolkit

At a time when customers demand more from their digital interactions with companies across a growing number of communication channels, customer acquisition and retention can be a big challenge. In this toolkit, you'll find a variety of resources to help you identify conversion optimization opportunities throughout the customer journey. Download this toolkit to discover: New ways to think about optimization…

Evolving Persona Thinking To Win More Business

With an average of seven stakeholders involved in a B2B tech purchasing decision and 65% of IT staff's decision-making responsibilities extended beyond their titled scope, B2B marketers need to change their "persona thinking" at multiple levels so they can effectively engage decision-makers and target real opportunities. In this E-book, experts discuss how to use prospect-level intent data to engage buying…

The 90-Day Roadmap To Full-Funnel ABM

This E-book follows a new CMO's journey as they quickly transform their outdated approach of relying on old-school lead generation programs that don't perform in today's world. It provides prescriptive insights from ABM veterans and offers specific guidance to build a more targeted approach for the right audience and then apply an integrated strategy across multiple channels and business functions…

Owner’s Manual For The Modern Demand Gen Engine

Everything we know about demand generation is changing — at least, that's how it feels some days! The channels are shifting significantly, so it's more important than ever to get the fundamentals solid. In this E-book, you'll learn how to build a modern demand gen strategy that scales with your business to accelerate pipeline and increase win rates in today's…

Simplifying The Complexities Of ABM For Enterprise Organizations

These challenges are the result of account-level activities and engagement hidden across multiple platforms or even multiple instances of the same platform.Further, audiences suffer from target account over-marketing, and marketers suffer from compounded platform costs. This E-book will explore: Why the current ABM "best practice" disconnect exists and the risks of a one-size-fits-all approach; Common challenges hindering organizations from building…