Key takeaways
- The 2026 Demand Generation Benchmark Survey aims to reveal where AI is truly delivering value across content, scoring, optimization and workflow orchestration.
- Participation from demand gen leaders helps create a more reliable benchmark for deciding what to automate, what to keep human and how to measure AI’s impact.
Artificial intelligence (AI) has moved from your test bench to your tech stack. The pilots are over. The experiments have graduated. AI now drafts your copy, scores your leads and reroutes your campaigns while you sleep, and it’s happening across teams like yours right now.
But here’s the harder question. Where does AI actually deliver, and where is it just expensive noise? You’ve seen the hype cycle. You’ve also watched tools overpromise and underdeliver. Figuring out where AI earns its keep in your workflow is the puzzle every demand gen leader is wrestling with this year.
That’s why your voice matters right now. The 2026 Demand Generation Benchmark Survey captures how B2B marketing teams like yours are putting AI into production, and turns the collective experience of hundreds of demand gen leaders into a clear picture of where AI actually moves the needle.
What the Survey Reveals About AI Across the Workflow
This year’s benchmark seeks to learn how B2B marketers and martech professionals are deploying AI where it counts:
- Content drafting and scaling. Are teams shipping AI-assisted content at volume, or holding the line on human oversight? Where’s the quality line?
- Predictive scoring. How many teams trust AI to rank and prioritize leads, and are those models beating the old rules-based systems?
- Campaign optimization. Who’s letting AI adjust bids, budgets and targeting in real time, and what’s the measurable lift?
- Workflow orchestration. How far has AI moved into the connective tissue between tools, teams and campaigns?
Why Your Input Sharpens the Picture
Think about the calls you’re facing right now. Are you scaling AI content or still testing it? Do you trust predictive scoring enough to hand it your pipeline? Can you prove the return on the AI tools already in your stack?
The insights you and your colleagues will provide will help you make sharper decisions— what to automate, what to keep human, where AI pays off and where it doesn’t. The more marketers who participate, the more useful the findings become for everyone.
So take a few minutes. Share how your team is deploying AI, measuring impact and adapting to a market that won’t sit still. Add your perspective.
Take the 2026 Demand Generation Benchmark Survey and help shape the insights that define the year ahead.
