AI Investment Outpacing Customer Success Measurement: ChurnZero
Key Takeaways ChurnZero found that 81% of customer success and revenue leaders say AI has reduced manual work,…
News Brief November 5
Latest In: AI adoption
Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI
Key Takeaways AI adoption among marketers is near-universal at 96%, yet only 41% can prove its ROI and…
News Brief October 6
How Marketers Can Add AI Without Adding Friction
Marketing teams are under growing pressure to use AI. Tools are evolving quickly, use cases are multiplying, and…
Demanding Views September 25
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Marketers’ Trust In Their Data Hasn’t Caught Up With Their AI Goals: Validity
Key Takeaways Validity’s report shows many marketing leaders are deploying AI faster than they are improving the CRM…
News Brief September 10
Take the 2026 Demand Gen Benchmark Survey Today
The rules of demand generation are shifting faster than any playbook can track. Budgets are moving. AI is…
Blog August 28
Clean Data: The Engine Behind Every AI Motion
Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your artificial intelligence (AI)…
Blog August 26
B2BMX Summit at Advertising Week New York 2026 Announces First Three Sessions
Key Takeaways B2BMX at Advertising Week New York 2026 is opening with three practical sessions focused on ABM…
Blog August 24
AI Across the Workflow: Take the 2026 Demand Gen Benchmark Survey
Key takeaways The 2026 Demand Generation Benchmark Survey aims to reveal where AI is truly delivering value across…
Blog August 6
From Pilot Projects to Progress: Making AI Innovation Stick Across The Organization
Key Takeaway The B2B companies falling behind on AI aren’t short on advanced technologies. They’re short on infrastructure—…
Demanding Views July 31
Majority of GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic
Key Takeaways GTM leaders are prioritizing speed to revenue, but disconnected tools and poor integration are slowing teams…
News Brief June 22
Gartner: AI Is Reshaping B2B Buying, but Human Sellers Still Close the Confidence Gap
Key Takeaways: Buyers increasingly use GenAI and digital channels for research, but 69% still prefer to validate AI-generated…
News Brief May 26
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