Latest In: AI adoption

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2026 Benchmark Surevy

AI Across the Workflow: Take the 2026 Demand Gen Benchmark Survey

Key takeaways The 2026 Demand Generation Benchmark Survey aims to reveal where AI is truly delivering value across…

Blog August 6
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DGR Patrick Shea AdDaptive Making AI Innovation Stick Across The Organization

From Pilot Projects to Progress: Making AI Innovation Stick Across The Organization

Key Takeaway The B2B companies falling behind on AI aren’t short on advanced technologies. They’re short on infrastructure—…

Demanding Views July 31
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GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic Finance, banking and investment, Asset allocation, budget management. Business woman calculating financial report, cost control and budgeting with business data graph growth chart. Tax and budget planning

Majority of GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic

Key Takeaways GTM leaders are prioritizing speed to revenue, but disconnected tools and poor integration are slowing teams…

News Brief June 22
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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Gong Transparency in AI A Group of Professionals Collaborating on AI Ethics, Safety, Justice, and Transparency with Charts and Data Analysis on Laptops and Notebooks. Amity

New Gong Research Reveals Transparency Key to Competitive AI Advantage

Key Takeaways: Transparency in AI outputs is critical, with 58% of companies stalling AI projects due to trust…

News Brief May 12
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DGR DV Buying Groups EdgeVerve

Scaling Enterprise Intelligence with Agentic AI Platforms

Today’s business leaders face a pivotal moment. Organizations that have not yet embraced digital transformation and artificial intelligence…

Demanding Views April 3
AI adoption AI in Marketing AI personalization AI strategies B2B campaigns B2B marketing content optimization marketing ROI marketing technology marketing trends 2026
DGR Q&A Jasper Loreal Lynch Adobe

Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch

A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today,…

Feature March 18
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