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Refining Event Offerings & Content To Promote Community Engagement

It's clear that event software and management has changed drastically in this new world. Conference attendees saw firsthand the convenience and affordability of attending virtual conferences when most events moved online in the throes of the Covid-19 pandemic. Meanwhile, brands realized they could host events at a lower cost while reaching a wider audience — in terms of speakers and…

How To Power Up Your First-Party Data Strategy

In a world where prospects worry about privacy and third-party cookies are gone, first-party intent data is a marketer's new best friend — and it already exists in-house whether or not they're collecting and utilizing it. First-party intent data highlights behavioral signals by focusing on the information captured from marketers' own website and channels. When properly collected, stored and acted…

Why Account Insights Are The Missing Link In ABM Success

ABM focuses on targeting the right accounts at the right time and treating your prospect as a market of one. But an often-overlooked component within targeting campaigns is understanding the customer — and generating insights into account activities are the missing link. The challenge lies in figuring out which points of information are most relevant to your prospect and crafting…

The Next Generation Of Intent: From Data To Actionable Insights

When in-person meetings and trade shows were the norm, restaurants, conference rooms and event halls were filled with natural conversations where salespeople learned about and responded to prospect and customer needs. Unfortunately, that's no longer the case, as Covid-19 largely eliminated in-person meetings. However, buyers still expect that same level of human-to-human (H2H) connection in the digital world, forcing companies…

How To Drive Revenue Through Events

At the end of the day, there's no secret sauce for driving event revenue; it's all about putting in the time and effort to build an always-on event strategy backed by valuable, trustworthy content. In this guide, you'll discover how to set your event up for success and measure that success in cold hard cash. It breaks down how to:…

7 Ways To Drive More Revenue With B2B Video Marketing

B2B marketing is unquestionably digital-first, and video has quickly become the medium of choice to connect with and engage target audiences — it's no longer "nice to have;" it's a must-have NOW. Video holds unique power for marketers: It can connect with any audience and it's perfectly poised to deliver messages in a way that's difficult to replicate in any…

Partnerships As A Growth Channel: What The Fastest Growing SaaS Companies Have Already Figured Out

To drive greater awareness of their offerings, especially among undeclared or undetected prospects, B2B marketers are building and enabling far-reaching ecosystems of business partners — affiliates, ambassadors, referrers and resellers — to drive engagement with buyers, influence and/or refer clients and actually close deals. B2B marketers are implementing revenue-generating partner programs, in particular, from companies of all sizes. Equipped with…