Latest In: Demanding Views

Intentsify
Intent data concept with author headshot

Powering Personalization Through Signal-Based Marketing

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable,…

Demanding Views October 4
Seismic
Leadership collaboration concept with author headshot

Building Bridges: How CMOs Can Elevate C-Suite Synergy

Looking beyond numbers, an organization’s C-suite is a strong indicator of how a business will perform. When the…

Demanding Views September 27
Lusha
Sales prospecting concept with author headshot in bottom left

Why Sales Prospecting Remains The Unsung Hero Of Sales Success

The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance…

Demanding Views September 20
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PhotoShelter
Businesspeople working together at office workplace. Concept of team work, business education, internet surfing, brainstorm, project information technology. Ai technology icons

AI’s Impact On Modern Marketing: From Overwhelmed To Overachieving

As it grows more difficult to stand out in an overcrowded marketplace, marketing leaders’ roles are harder than…

Demanding Views September 13
VDX.tv
TV video streaming concept. TV shows and series on demand. Digital collage wall of abstract composition.

Reaching & Pre-Qualifying B2B Decision-Makers With An Interactive Video Strategy

Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more…

Demanding Views September 6
MindTickle
Artificial intelligence and human concept with author headshot

Why AI Is The Secret Ingredient For Delivering Consistent Role-Play Experiences At Scale

There was once a time when sales reps took the lead on B2B sales — but today, buyers are…

Demanding Views August 30
Influ2
how to adapt ad content to the buyers journey with anna

How To Adapt Ad Content To The Buyer’s Journey

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of…

Demanding Views August 23
Anteriad
Business People Communication Office Meeting Room Concept

Navigating The B2B Boardroom: CFO Insights For CMO Impact

The board meeting is a unique quarterly ritual that can often frustrate CMOs — while 94% of CMOs…

Demanding Views August 20
DMi Partners
Email A/B testing concept with author headshot

7 Misconceptions About Email A/B Testing

Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years,…

Demanding Views August 12
Xactly
Sales rep incentive concept with Bayley Fesler headshot

Not Your Grandparent’s President’s Club: The Next Generation Of Incentivization  

Last year, 64% of workers felt obligated to participate in post-work functions, with more than half resorting to…

Demanding Views August 6
Conversive
SMS Texting banner with Nitin Seth headshot

The SMS Evolution: How Text Messaging Can Enhance Your Communication Strategies

Like any marketing strategy, businesses are always searching for the best way to interact with their customers —…

Demanding Views July 26
Blazeo
Human chatbot concept

In The Age Of AI, Human Value Is Clearer Than Ever

The chatbot market is growing fast: The industry’s U.S.-based revenue was around $190 million in 2016, and by…

Demanding Views July 19
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