The Search Marketer’s Guide To Connected TV

Your ad mix is lacking. While your search marketing chops are finely honed to capture demand, how are you generating new demand?

Enter: Connected TV. TV is now a performance channel and a valuable one at that. Not only is it the perfect complement to your paid search campaigns (don’t worry, we love paid search as much as the next marketer!), but it’s easier to get started than you may think.

This guide will help outline how to translate your tried-and-true best practices from paid search to Connected TV so you can start generating that demand. It reveals seven tactics you can use to find success on this new platform, including:

  • Maintaining brand safety;
  • Using your existing keyword targets; and
  • A/B testing to find what works.

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