Key Takeaways
- DemandScience and ZoomInfo are partnering to combine intelligence, activation and measurement so customers can put go-to-market insights into action across multiple channels.
- The partnership adds an execution and outcomes layer to ZoomInfo’s data foundation, helping users drive measurable demand generation results.
DemandScience and ZoomInfo have entered into a strategic partnership that combines ZoomInfo’s comprehensive data architecture with DemandScience’s award-winning marketing outcomes expertise to deliver unprecedented insights and measurable business impact.
Under the partnership, DemandScience architectes its suite of insights, services, and outcomes solutions to complement ZoomInfo’s platform, while layering in DemandScience’s proprietary contextual marketing outcomes data. This integration creates a continuum where ZoomInfo customers can leverage DemandScience’s industry-leading multi-channel demand generation services to activate their go-to-market strategies with measurable impact.
DemandScience will help ZoomInfo customers pick up where traditional sales intelligence and data platforms leave off— by providing integrated demand generation capabilities that enable them to operationalize their target account insights across email, digital, content, and other critical channels, all while maintaining measurement of marketing outcomes.
What Does the DemandScience and ZoomInfo Partnership Deliver?
This partnership represents a significant step forward in helping ZoomInfo customers activate their market intelligence into measurable demand, said Derek Schoettle, CEO of DemandScience.
“DemandScience complements ZoomInfo’s industry-leading data architecture by providing the integrated demand generation platform and expertise to help their customers move from insight to action,” said Schoettle in a statement. “Our outcome-driven approach and multi-channel capabilities enable ZoomInfo customers to drive real revenue impact with their go-to-market strategies.”
How Do ZoomInfo Customers Benefit From the Partnership?
The partnership strengthens ZoomInfo’s ecosystem by connecting customers with complementary demand generation and outcomes measurement capabilities that maximize the value of their data intelligence investments.
The benefits to ZoomInfo customers include access to integrated multi-channel demand generation services to activate their go-to-market strategies, demand generation capabilities across email, digital, content, and other critical channels, integrated marketing outcomes measurement to demonstrate ROI on their go-to-market investments and a complete continuum from intelligence to activation to measurement
“Our partnership with DemandScience is a natural fit that enhances our customers’ ability to extract ROI from their ZoomInfo investment,” said Henry Schuck, CEO of ZoomInfo. “DemandScience’s integrated demand generation services and marketing outcomes expertise provide our customers with the activation and measurement layer they need to turn intelligence into results. Together, we’re helping B2B organizations build more cohesive, outcome-driven go-to-market engines.”
What Do DemandScience Customers Gain From the Partnership?
For DemandScience customers, the benefits include:
- Enhanced ability to deliver contextual marketing insights and outcomes-driven solutions
- Alignment with leading go-to-market intelligence platforms to strengthen positioning in the market
- The ability to complement ZoomInfo’s market data with demand generation and outcomes expertise
“We’re excited to collaborate with the ZoomInfo team to bring these complementary capabilities together,” added Schoettle. “This partnership enables ZoomInfo customers to maximize their investment in go-to-market intelligence by having a trusted partner to activate their strategies with integrated demand generation and proven outcomes measurement. It’s the natural next step in helping B2B organizations succeed.”
The partnership is effective immediately, with joint go-to-market initiatives launching in the coming months.
