StackAdapt Introduces New Platform to Help Marketers Prove Real-World ROI
Key Takeaways StackAdapt’s new Economic Impact Report gives advertisers in-platform access to transaction-backed measurement so they can optimize…
News Brief September 3
Latest In: ROI Measurement
2026 ABM Benchmark Survey: AI’s Biggest Impact Is Personalization At Scale
Key Takeaways AI is influencing ABM across the lifecycle, with the strongest impact in personalization, account selection, and…
Blog June 3
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
How To Get Real About Revenue Attribution
Marketers tend to be optimists, even in the face of a pandemic. In some ways, it's a job…
Demanding Views July 23
New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020
According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI…
Industry News January 20
Seismic Acquires Grapevine6 To Enhance Sales Engagement Capabilities
Seismic, a sales and marketing enablement software provider, has acquired digital sales engagement platform Grapevine6 to strengthen its…
Industry News December 2
How To Use Social Media Analytics To Optimize Your Marketing Strategy
In an age of digital transformation, the way we communicate is constantly changing. The internet has opened up…
Demanding Views November 5
PX Launches Lead-To-Call Tracking Service
PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure…
Solution Spotlight April 27
Oktopost Partners With Twitter For Social Content Insights
Oktopost, a B2B social media management platform, announced it has partnered with Twitter to provide marketers social engagement…
Industry News December 9
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