Key Takeaways
- Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help you spot in-market accounts and act on them faster.
- Three embedded AI skills, Pain Points, Pitch Assist and Persona and ICP Intelligence, turn raw buying signals into ready-to-use messaging, sharper targeting and smarter content plans.
Informa TechTarget launched Buyer Intelligence, a holistic, AI skill-enhanced intelligence solution created to transform and accelerate how B2B organizations leverage intent data to fuel their go-to-market (GTM) systems.
Built on Informa TechTarget’s industry-leading person-level intent data, Buyer Intelligence integrates powerful AI functionality to accelerate time to insight and action to power a variety of activations for B2B marketing and sales teams, according to company officials.
In addition to access via Informa TechTarget’s Portal customer platform, Buyer Intelligence is available via several marketing automation (MAP), customer relationship management (CRM), and account-based marketing (ABM) platforms, as well as AI-ready data clouds and modern data stack solutions.
Why Better Data Beats Bigger AI for GTM Teams
Gary Nugent, Chief Executive Officer of Informa TechTarget, noted as B2B organizations continue to invest in AI functionality for their GTM systems, their outcomes will only be as strong as their inputs.
“To be an indispensable partner to our customers, Informa TechTarget is delivering something fundamentally unique: an AI-driven, person-level intelligence solution built on the type of high-quality, granular data that our customers’ AI-optimized GTM systems need to be successful,” said Nugent in a statement. “Buyer Intelligence will deliver better outcomes, fueled by the type of directly observed behavioral data only we can provide.”
The Three AI Skills Powering Buyer Intelligence
AI capabilities embedded in Informa TechTarget’s Buyer Intelligence support use cases including buying group identification, personalized sales messaging, ABM strategy, new customer identification, campaign amplification, and content planning. These AI skills include:
- Pain Points:AI-surfaced content engagement insights—derived from the articles, videos, webinars, and related content that buyers are actively consuming, reading, and watching—that highlight the specific challenges and business problems that buying group members are researching, and why.
- Pitch Assist: An always-on intelligence layer which surfaces AI-generated messaging guidance tailored to each account’s specific business problems; bridging the gap between intent signals and actionable pitch angles.
- Persona and ICP Intelligence:Turns live buying signals into a ranked market map of which customer segments are actively in-market now, flagging opportunities to identify new personas and reasons to re-evaluate an Ideal Customer Profile, complete with messaging angles for each.
Buyer Intelligence identifies companies and buyers actively researching solutions and the specific challenges they’re seeking to address, enhanced with contextual analysis and recommended messages and actions. The data is sou rced exclusively from Informa TechTarget’s global audience of engaged B2B decision-makers—who seek trusted editorial and webinar content to help them make informed purchase decisions—which generates millions of intent and behavioral signals daily.
How Buyer Intelligence Finds Active Buyers Before Your Competitors Do
Mark Picone, Chief Product & Technology Officer of Informa TechTarget, said their customers have access to signals that simply aren’t available anywhere else.
“Now we’re making those buyer insights even more powerful and actionable,” said Picone. “With the inclusion of purpose-built AI skills like Pain Points, Pitch Assist, and Persona and ICP Intelligence, our customers will be able to unlock even more value from the richest person-level buyer intelligence available in B2B.”
Click here to learn more about Informa TechTarget’s Buyer Intelligence.
