Informa TechTarget Launches Buyer Intelligence Solution
Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…
News Brief September 17
Latest In: go to market strategy
Is the CMO a Dying Breed?
Yep. I’m asking the question every CMO has been thinking for the last year. You’ve read the LinkedIn…
Demanding Views September 8
Where Your 2026 Budget Actually Goes: Take the Demand Gen Benchmark Survey
Your budget is under a microscope as leadership wants proof that every dollar drives pipeline, and the channels…
Blog September 2
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Sales and Marketing Alignment: Take the 2026 Demand Gen Benchmark Survey
Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead…
Blog August 20
How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount
Key Takeaways PartnerBridge cut Kameleoon’s GTM playbook creation from days to minutes, letting a lean partnerships team scale…
Case Studies August 20
Informa TechTarget Launches B2B AI Authority Index
Key Takeaways Informa TechTarget’s B2B AI Authority Index is designed to help marketers evaluate how well their brands…
News Brief August 17
GetWhys Grounds AI GTM Content in Buyer Intelligence
Key Takeaways GetWhys is positioning buyer intelligence as the quality-control layer for AI-generated GTM content, helping teams validate…
News Brief August 13
B2BMX Summer Camp Sessions Offered Playbooks for Smarter Pipeline in the AI Era
Key Takeaways AI can accelerate ABM, demand gen and go-to-market execution, but only when teams ground it in…
Blog August 5
B2BMX Summer Camp 2026 Week 3: AdRoll’s Hans Fischmann and Convertr’s Jason Gladu Tackle AI Execution
Key Takeaways AI can improve B2B go-to-market execution only when teams connect fragmented platforms, automate workflows and turn…
Blog July 29
Yes& Acquires Modo Modo, Expanding B2B Marketing Presence
Key Takeaways Yes&’s acquisition of Modo Modo expands its B2B marketing capabilities in branding, omnichannel media, sales enablement…
News Brief July 9
Seismic Extends Aura Agents Across GTM Workflows
Key Takeaways Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and…
News Brief July 1
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