Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase
Key takeaways Joint customers will be able to access Informa TechTarget’s person-level Buyer Intelligence natively in Demandbase One…
News Brief October 27
Latest In: go to market strategy
Buyers Changed the Rules, and Most AI Pilots Haven’t Kept Up
Key Takeaways Most B2B AI pilots deliver isolated wins but leave pipeline flat because tools don’t share data…
Blog October 21
Nearly Three-Quarters of Marketing Teams Haven’t Grown: Demandbase
Key takeaways Nearly three-quarters of B2B marketing teams have not grown in the past two years even as…
News Brief October 20
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Clay, Marketbridge Partner to Modernize B2B GTM Execution
Key Takeaways Clay and Marketbridge formed a strategic partnership that pairs Clay’s data enrichment and orchestration platform with…
News Brief October 6
kompeld’s Ryan Morel on Narrative Coherence and Revenue: The Demand Gen Report Q&A
Key Takeaways B2B organizations struggle with narrative coherence because they default to product-centric messaging instead of a compelling…
Feature October 5
Apollo Introduces New AI-Powered GTM Platform for Revenue Teams
Key Takeaways Apollo launched a unified, AI-powered GTM system featuring Builder Studio, Messaging OS and an Intelligence Layer…
News Brief September 30
Does the AI Agent Get Commission?
I have been asking a version of this question for months, and it usually gets a laugh before…
Demanding Views September 29
Intentsify Partners with Clay on Intent Data
Key Takeaways Intentsify’s buyer intelligence, drawn from 1.1 trillion monthly intent signals across 4.2 million in-market accounts, now…
News Brief September 21
Informa TechTarget Launches Buyer Intelligence Solution
Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…
News Brief September 17
Is the CMO a Dying Breed?
Yep. I’m asking the question every CMO has been thinking for the last year. You’ve read the LinkedIn…
Demanding Views September 8
Where Your 2026 Budget Actually Goes: Take the Demand Gen Benchmark Survey
Your budget is under a microscope as leadership wants proof that every dollar drives pipeline, and the channels…
Blog September 2
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