Key takeaways
- The B2BMX agenda is built around seven practical tracks that address current B2B marketing challenges including AI, GTM strategy, content, customer growth, measurement, martech and leadership.
- The event positions itself as a hands-on experience designed to help attendees leave with concrete next steps instead of broad, theoretical inspiration.
B2B Marketing Exchange (B2BMX) will return Feb. 22-24, 2027, at Omni La Costa Resort with seven conference tracks built for marketers who want answers they can act on Monday morning. Every session is designed to send you home with a concrete next step, not a notebook full of theory.
B2BMX, powered by Advertising Week, is the premier event for modern B2B marketers. Held annually, B2BMX connects marketing leaders with actionable strategies, hands-on technology workshops and curated networking designed to move pipeline. The event brings together senior marketers and decision-makers from startups through enterprise for practical insights, AI and martech education, and meaningful peer connection.
This isn’t a passive conference. The 2027 program tackles the challenges pressing on B2B teams right now, from proving ROI to putting AI to work. Here’s what’s on the agenda.
Unveiling the Tracks
Across all seven tracks, the through-line is the same: practical value. Attendees include VPs of marketing, demand generation managers, growth marketers, product marketing directors and field marketing managers from mid to large B2B enterprises. They come for actionable strategies, hands-on workshops and curated networking with peers who understand the daily grind.
AI is reshaping how B2B marketing gets done. This track shows you how organizations use it to boost productivity, streamline operations and uncover insights that drive smarter decisions.
GTM Strategy and Advanced ABM. Broad outreach is out. See how top B2B teams rethink go-to-market and account-based marketing to target the right accounts, sharpen sales alignment and drive real pipeline.
B2B Creators and Content. Buyers build trust differently now. This track reveals how creators are changing the way decisions get made and how leading teams turn content into growth.
Customer Growth and Experience. Winning the deal is just the start. Learn how top brands turn one-time buyers into long-term champions who fuel retention and revenue.
Measurement and Data. Prove your impact. This track helps you build stronger data foundations, improve attribution and use insights to guide smarter decisions across the business.
Martech and Integration. Your stack should work harder for you. Explore how the latest technologies, automation and connected platforms help teams cut manual work and move faster.
Leadership and Culture. Hear from marketing leaders who are rethinking how teams work, grow and innovate. Learn how culture drives success and how to build organizations ready for what’s next.
Registration for B2BMX 2027 is now open. Secure your spot, choose the tracks that match your priorities and join the sharpest minds in B2B this February. Register now at by clicking here.
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- 10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
