TechnologyAdvice Names Zach Jones CEO, Expands Commercial Leadership Team
Key Takeaways TechnologyAdvice named Zach Jones CEO as it expands into a modern B2B media and marketing services…
News Brief July 16
Latest In: leadership
B2BMX 2026: Innovation, Driving Growth and What’s Next for AI
With registration now open for B2BMX 2026, we want to provide you with the reason to attend the…
Blog December 9
High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem
The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for…
Demanding Views October 31
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
CaptivateIQ’s Katie Foote on Driving Organizational Growth Through Incentive Compensation
The power of incentive compensation extends far beyond traditional sales commissions. It is now a key driver of…
Feature June 18
How CMOs Can Lead with Agility and Purpose
For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those…
Demanding Views May 30
Top Commercial Threats Facing Sales Leaders in 2025
As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief…
Feature April 16
Women in Revenue Report Reveals Key Actions for B2B Organizations
Women in revenue-generating roles seek stable and enriching environments that help them progress in their careers. However, 43%…
News Brief March 25
Demandbase Announces New Executive Hires
Demandbase, a go-to-market (GTM) company, hired Kelly Hopping as its new Chief Marketing Officer (CMO) and Michael Wilczak as Chief Strategy…
Industry News September 26
Unbounce Welcomes Three New Executive Hires To The Team
Unbounce, a conversion intelligence platform, appointed three new seasoned executive members to its company. Pete Housley, Darby Sieben…
Industry News May 25
The 8 Elements Of A Successful Inside Sales Team
With 2020 in the rearview mirror, we can breathe a collective sigh of relief — and look at…
Demanding Views May 14
B2B Orgs Turn To Third-Party Data, Strong Leadership To Fuel RevOps Engines
Revenue operations (RevOps) has positioned B2B organizations to create defined processes that unite both leaders and ground-level teams…
Industry News January 20
Resources
