Key Takeaways
- Trilliad’s new Marketing-as-a-Service model pairs an agentic intelligence engine with marketing specialists to give B2B teams a single partner for planning, execution and optimization.
- The company tauts MaaS cutting costs by an average of 40% versus juggling multiple agencies and technology vendors while scaling programs for SMB, mid-market and enterprise teams.
Trilliad, a full-service B2B Growth Services provider, has launched its Marketing-as-a-Service (MaaS) operating model, an agentic intelligence engine paired with a team of marketing specialists built to accelerate delivery.
Most marketing organizations are still operating outdated models that haven’t kept pace with modern B2B buying— contending with larger decision-making units, heightened buyer expectations, and mounting pressure to demonstrate marketing-attributed revenue. With MaaS, organizations gain a single partner responsible for planning, executing, and optimizing marketing performance that saves clients an average of 40% compared to those relying on multiple partners, according to Trilliad officials.
MaaS delivers a flexible and intelligent model that responds in real time to buying committees within both target accounts and accounts likely to convert, with success relying on the delivery of pipeline and revenue outcomes.
A New Operating Model for Revenue-Focused B2B Marketing Teams
Craig Dempster, CEO of Trilliad noted organizations previously had been forced to choose between building large internal teams or managing a growing network of agencies and technology vendors.
“We believe the future is different,” said Dempster in a statement. “It is connected, intelligence-driven, and outcome-focused. MaaS gives organizations a fundamentally new way to build, operate, and scale marketing.”
How Trilliad Says MaaS Improves Speed, Efficiency and Scale
The core of MaaS is an agentic-enabled intelligence layer. A combination of market, account, buyer, messaging, performance, and activation intelligence, this system equips Trilliad’s strategists with deep insights for accelerated decision-making and execution.
Company officials are promoting MaaS as delivering accelerated revenue generation, smarter decision making, increased marketing efficiency: Routine work becomes automated and execution accelerated with AI-powered workflows, and maximizing marketing investment for organizations of all sizes and levels of marketing maturity
MaaS’s engagement models offer the flexibility to address a variety of marketing needs for teams:
- For SMB organizations looking to launch an ABM program, MaaS builds the foundation that enables it.
- Mid-market companies looking for scale employ MaaS to expand their reach and orchestration.
- Enterprise organizations benefit from the operating system, too – MaaS matures marketing programs through enhanced personalization to complex buying committees.
These applications extend to multiple languages and markets across the globe. MaaS sits within Trilliad’s Marketing Growth Solutions (MGS) portfolio. For more information, click here..
