Key Takeaways
- AI can improve B2B go-to-market execution only when teams connect fragmented platforms, automate workflows and turn disconnected insights into coordinated pipeline action.
- AI performance depends on data integrity, making real-time validation, centralized governance and enrichment essential to prevent bad data from scaling across downstream decisions.
Two sessions. One Wednesday. Zero fluff.
B2BMX Summer Camp is live today, July 29, and both drops hit the problems keeping you up at night. Register once and you’re in for everything, live or on-demand.
First up, AdRoll’s Hans Fischmann takes the stage to show you what an AI-native GTM stack actually looks like in practice. If your demand gen team is drowning in disconnected platforms and manual workflows, this session breaks down how AI-powered orchestration and connected advertising can shift you from firefighting to pipeline-building. Faster activation, smarter execution and connected insights across your entire GTM motion.
Then, Jason Gladu, COO at Convertr, makes the case that “AI-ready” starts with “data-ready.” Your AI tools are only as good as the data feeding them, and bad data doesn’t just slow you down— it scales chaos. This session gives you the playbook to close the missing middle: real-time validation, centralized governance and enrichment standards that protect every downstream decision your AI makes.
Session 1: The AI-Native GTM Stack
📅 July 29 | 🕐 12 p.m. | Featured Speaker: AdRoll’s Hans Fischmann
Stop managing platforms. Start orchestrating outcomes. Fischmann details how AdRoll’s MCP capabilities and AI-powered orchestration reshape demand gen:
- Faster audience activation
- Smarter campaign execution
- Connected insights across advertising and GTM
- Less manual reporting, more time on pipeline
Your GTM stack wasn’t built to talk to itself. Disconnected systems, fragmented data, and manual workflows eat the time you should be spending on strategy. This session shows how conversational AI and interoperable systems can simplify execution and reduce operational friction across your entire team.
If you’re a demand gen leader tired of duct-taping platforms together and fighting fires instead of building pipeline, this one’s for you. Walk away with a clearer picture of what an AI-native GTM motion actually looks like in practice, not just in theory.
Session 2: The Data Integrity Playbook for the AI Era
📅 July 29 | 🕐 2 p.m. | Host: Convertr COO Jason Gladu
“AI-ready” really means “data-ready.” Gladu breaks down why bad data doesn’t just slow you down. AI scales it. You’ll learn:
- Why the “missing middle” of data integrity is where AI either scales results or scales chaos
- Why real-time validation beats post-ingestion cleanup
- How to stop bad data at the source
- How centralization builds one trustworthy view of every record
Most teams don’t realize how much bad data is costing them until the damage is done: lost productivity from manual cleanup, compliance exposure, and database bloat from duplicates and incomplete records. A “launch now, clean later” approach isn’t a workaround. It’s a liability.
Gladu will show you a better path. Centralized standards, enrichment, and real-time validation don’t just protect your data; they protect every downstream decision your AI makes. If your stack is scaling faster than your data quality, this session is exactly where you need to be.
Don’t Miss the Final Week
Week 3 is the last session of B2BMX Summer Camp 2026, and it’s designed to send you back to your desk with a sharper view of where your demand gen infrastructure needs to go next.
Register once for the full series and you’ll also receive a special discount code for the 2027 B2BMX event for those that attend the session. All sessions are available live and on-demand, so you can catch everything at your own pace. Register now
