Key Takeaways
- 10Fold launched MetricsMatter 5.0, which unites earned media, social, digital, competitive, website and AI visibility data across five leading LLMs in one communications intelligence platform.
- New features include a Coverage Diversity Index, Message Inclusion Analysis and Recency Index, as 10Fold research shows 58% of B2B marketing leaders already include AI search visibility in their reporting.
10Fold rolled our MetricsMatter 5.0, the latest evolution of its proprietary communications intelligence platform.
MetricsMatter 5.0 brings together earned media, social, digital, competitive performance, website activity and visibility across five leading LLMs, helping marketing and communications leaders understand performance, identify emerging opportunities and make faster decisions.
The launch comes as AI search fundamentally changes how B2B buyers discover and evaluate technology companies. According to 10Fold’s 2026 research of 400 B2B technology marketing decision-makers in the United States and Europe, 58% of B2B marketing leaders already include an AI search or LLM visibility platform in their integrated reporting.
Why B2B Marketing Leaders Need Connected Communications Intelligence
Marketing leaders don’t need another application filled with disconnected numbers, said Susan Thomas, CEO of 10Fold.
“They need intelligence that tells them where they stand and gives them enough time to act,” said Thomas in a statement. “MetricsMatter 5.0 brings together data, competitive context and our teams’ domain expertise to support stronger strategic decisions.”
Continuous Performance Tracking and Competitive Benchmarking in MetricsMatter 5.0
MetricsMatter 5.0 moves beyond reporting historical activity, delivering continuously updated insights from a wide range of data sources to help clients understand what’s influencing results now and where there may be opportunities for business impact.
Each client has direct access to its own MetricsMatter instance to monitor results as new data becomes available, compare performance against competitors across time periods, and identify changes in momentum, visibility and impact. Expansive connectivity options also allow clients to integrate other marketing program data into the platform.
“MetricsMatter gives my team the data and insights we need to gauge performance and clearly demonstrate the ROI of our communications work. That’s only becoming more important as AI changes how people discover and evaluate companies” said Jason Beck, Vice President of Brand Communications at Salesloft. “MetricsMatter 5.0 gives us a clearer view into both Share of Voice and Share of Answer, showing how we show up whether people are searching or turning to AI for answers.”
New MetricsMatter 5.0 Features for Earned Media and AI Visibility Measurement
MetricsMatter 5.0 expands traditional media measurement to evaluate the breadth, consistency and authority required to influence buyers, media, analysts and AI-generated discovery. New capabilities include:
- Coverage Diversity Index:Evaluates earned visibility across media categories and sources to identify concentration and gaps affecting market authority.
- Message Inclusion Analysis:Measures how consistently priority messages appear in earned coverage, revealing which messages are gaining traction or require reinforcement.
- Recency Index:Measures the freshness and continuity of relevant visibility to distinguish sustained market authority from reliance on older coverage.
These capabilities complement existing MetricsMatter intelligence including competitive share of voice, coverage quality, source tier and type, proactive versus news-driven coverage, and feature versus brief coverage.
Connecting Social Performance With Earned Media and Digital Impact
MetricsMatter 5.0 integrates social performance with earned media, digital, AI and competitive intelligence, including follower growth, engagement rates, click-through rates, performance over time, campaign correlation and neuroscience-based metrics evaluating the potential impact of social posts and creative templates. The platform measures brand and competitive visibility across ChatGPT, Google Gemini, Google AI Mode, Google AI Overview and Perplexity, including:
10Fold combines this technology with strategic consulting to help clients identify and refine the prompts that matter, understand which citations and sources influence AI responses, and apply those insights to communications, content and visibility strategies.
MetricsMatter 5.0 is now available generally.
