Idea Grove: AI Sparks Discovery, but Trust Signals Drive Decisions
Key Takeaways The Idea Grove survey found only 2% of consumers would buy from an unfamiliar brand based…
News Brief May 18
Latest In: ChatGPT
DerivateX Study Finds B2B SaaS Companies Are Invisible to AI-Assisted Buyers
Key takeaways: 44% of B2B SaaS companies score below 50 in AI visibility, with significant gaps in mention…
News Brief April 21
Demand Gen Report 2025 Reflections: Jordan Digital Marketing’s Adam Tanguay
Understanding Reddit’s Organic Optimization Potential – And Risks Three for the price of one – that’s essentially what…
Demanding Views December 16
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
B2B Marketers Need to Know AEO – Answer Engine Optimization
Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which…
Demanding Views October 24
AI Search Surpasses SEO in How B2B Buyers Find Content
To reach B2B tech buyers, marketers need to be focused on social media, paid media, video and research…
News Brief October 13
HubSpot Launches CRM Research Connector with ChatGPT
With over 75% of HubSpot customers using ChatGPT, the company is now offering a new tool to make…
News Brief June 10
Navigating the AI-Driven Buyer: A New Era for Sales Engagement
As technology continues to evolve, the landscape of B2B buying is undergoing a significant transformation. With digital tools…
Demanding Views May 23
Acquia DAM Reveals Native Integration For Generative AI Applications
Acquia, the digital experience platform, released new integrations between its digital asset manager (DAM) and generative AI solutions ChatGPT…
Industry News September 20
Clearbit Releases New Plugin To Bring Its Data To ChatGPT
Clearbit is a marketing intelligence solution that seeks to help B2B marketing and revenue teams grow faster and…
Solution Spotlight August 2
People.ai Unveils AccountGPT To Streamline Account Planning
Quick Scoop: People.ai enhanced its account planning application through an AI-driven application called AccountGPT. AccountGPT leverages generative AI…
Industry News May 16
Clearbit Releases Beta Version Of ChatGPT Plugin
Quick Scoop: Clearbit launched the beta version of its ChatGPT plugin. Through the plugin, users can ask ChatGPT…
Industry News May 3
Resources
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
