Key Takeaways
- StackAdapt’s new Economic Impact Report gives advertisers in-platform access to transaction-backed measurement so they can optimize campaigns while they are still live.
- The offering is built for travel and location-based marketers that need to connect media exposure to real-world spend, ROAS, visitors and transactions.
StackAdapt has rolled out a new a self-serve, in-platform measurement solution that enables advertisers to measure and optimize real-world economic outcomes while campaigns are live.
By bringing transaction-backed economic impact measurement directly into the media buying workflow with the Economic Impact Report, advertisers can move beyond post-campaign studies and proxy metrics to understand business impact in real time, according to company executives.
Built for travel marketers, destination organizations, tourism boards, and brands with location-based objectives, the report moves beyond traditional media metrics and post-campaign economic studies to connect media exposure with actual consumer spending, giving advertisers continuous visibility into business outcomes directly within the StackAdapt platform.
What Transaction Data Powers the Economic Impact Report?
The solution is powered by Affinity Solutions’ permissioned transaction data, spanning more than 150 million credit and debit cards, 100 million consumers, 86 billion transactions, and over $4 trillion in spend across 5,000+ brands, representing roughly 25% of the U.S. adult population.
“Marketers have long known their campaigns drive real economic value, but proving that impact has often required waiting until a campaign ends,” said Michael Shang, SVP of Advertising Technologies at StackAdapt, in a statement. “With the Economic Impact Report, we’re bringing transaction-backed measurement directly into the platform so advertisers can measure business outcomes, optimize campaigns while they’re running, and make smarter investment decisions faster.”
How Advertisers Can Measure ROAS and Optimize Campaigns in Real Time
By connecting ad exposure to aggregated spending behavior through modeled attribution, advertisers can measure total attributed visitor spend, return on ad spend (ROAS), number of visitors and transactions, and the origin markets driving the most economic value, enabling advertisers to optimize campaigns toward revenue impact and business outcomes, rather than relying solely on engagement metrics or post-campaign analysis.
Now fully self-serve and available within the StackAdapt platform, the Economic Impact Report transforms economic impact measurement from a post-campaign reporting exercise into an always-on optimization tool, according to company offcials. Advertisers can configure measurement in minutes, access results directly within their workflow, and use ongoing insights to optimize campaigns in flight while informing future investment decisions.
“Deterministic credit and debit card transaction data offers a powerful lens into real consumer behavior, but it’s most impactful when marketers can connect those insights to media ROI,” said Kalyan Lanka, Chief Product Officer at Affinity Solutions. “Together with StackAdapt, we’re enabling advertisers to move beyond proxy metrics and closed-system reporting by tying media exposure to real-world purchase outcomes. That closed-loop visibility allows brands to measure what happened after media exposure, optimize campaigns in-flight and drive growth.”
