How Top-Performing B2B Marketers Manage Programmatic Complexity: StackAdapt
Key Takeaways Top-performing marketers are more than twice as likely as peers to run three or more channels…
News Brief October 27
Latest In: programmatic advertising
Stop Letting the Programmatic Platform Decide Who Your Audience Is
Most marketers spend their time optimizing bids, budgets and creative. Far fewer stop to ask whether they’re targeting…
Demanding Views October 23
The End of “More”
Earlier this summer, the moderators of a SaaS subreddit did something that should have made every B2B marketer…
Demanding Views October 7
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
StackAdapt Introduces New Platform to Help Marketers Prove Real-World ROI
Key Takeaways StackAdapt’s new Economic Impact Report gives advertisers in-platform access to transaction-backed measurement so they can optimize…
News Brief September 3
Adstra Launches ID Connection Strength
Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…
News Brief July 21
WunderKIND Ads Releases First Benchmarks for Programmatic CTV Pause Ads
Key Takeaways Programmatic CTV Pause Ads outperformed traditional 60-second CTV spots across all 13 verticals studied, with significantly…
News Brief June 29
Infolinks Integrates with Basis to Embed Curated Supply Directly into Media Execution Workflows
Key Takeaways: Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display,…
News Brief June 25
Chalice AI, Equativ Advance Containerized AI Curation and Activation Across the Open Internet
Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…
News Brief June 17
Ad Tech Learned to Game Itself
Over the past two decades, digital advertising did not gradually become inefficient by accident. The industry trained its…
Demanding Views June 12
Intentsify Expands Global Access to B2B Audience Data Across Leading DSPs
Key Takeaways: Intentsify made more than 700 pre-built B2B audience segments available directly in major DSPs, including The…
News Brief May 18
Accelerate Pipeline Growth with B2B Programmatic Advertising
B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants…
Demanding Views March 27
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