Programmatic Advertising Tricks For B2B Marketers
As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an…
Demanding Views March 7
Latest In: programmatic advertising
Audyence Launches Real-Time Demand Platform To Refine Demand Generation
Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first…
Case Studies February 5
BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution
BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through…
Industry News February 5
RevLine Marketing Welcomes Mark Nachlis As Managing Director
RevLine Marketing, a provider of lead generation services, appointed its Co-founder Mark Nachlis as the new Managing Director.…
Industry News December 15
StackAdapt Reveals New Targeting & Measurement Capabilities
Quick Scoop: StackAdapt released a self-service solution for ABM targeting and measurement. The new feature seeks to help…
Industry News May 5
3 Tips For Programmatic Success With AI
Are you looking to improve your programmatic advertising results? Using artificial intelligence (AI) and programmatic technologies can be…
Demanding Views September 12
Integrate Acquires ListenLoop, Combines Programmatic ABM & Demand Gen In New Solution
Integrate, a demand orchestration platform, has acquired ListenLoop, an account-based programmatic advertising platform. Terms of the deal were…
Financial News January 16
Increasing Programmatic Spend Highlights Issues Across The Ad Ecosystem
With the rise of data-driven marketing and campaign automation, programmatic advertising has become more prevalent among savvy marketers.…
Demanding Views December 7
Research: B2B Marketers Embracing Programmatic Media In 2018
New research from Adweek BrandShare and Dun & Bradstreet has revealed that 63% of B2B marketers indicated they…
Industry News January 3
AdRoll Rolls Out ABM Solution For Persona-Based Ads
AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at…
Solution Spotlight July 31
GDM Group Unveils Programmatic Ad Buying Solution
Global Digital Marketing Group (GDM Group), a digital marketing performance company, has launched Convertuum, a programmatic solution designed…
Industry News February 1
Adobe To Acquire TubeMogul For $540 Million, Strengthen Video Ad Offerings
Adobe announced that it has entered a definitive agreement to acquire TubeMogul, a video advertising solution provider, for…
Industry News November 11
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
