This October, we are again bringing the energy, innovation and insight of B2BMX to Advertising Week New York 2026— and you’re invited to be a part of it.
B2BMX will anchor a dedicated pavilion inside AWNewYork 2026, showcasing leading B2B solution providers across demand generation, ABM, content strategy and sales enablement. Held in Midtown Manhattan, the show offers the opportunity to rub elbows with decision-makers from industries you won’t find at traditional B2B shows.
This is your chance to connect with a broader marketing audience— including thousands of brands, agency and B2C marketers looking to strengthen their B2B play.
AWNewYork 2026
From October 5-8, 2026, Advertising Week New York takes over The Penn District for four high-energy days where marketing, media, technology and culture crash into each other and something better comes out the other side. This isn’t just another conference. It’s where the business of marketing meets the energy of New York and deals actually get done. Besides B2B programming, Beyond the summits, expanded focus areas keep you close to what’s next: creator influence, gaming culture, brand innovation, media transformation and audience engagement. It’s the full picture, from the boardroom to the timeline.
The scale speaks for itself: 1,300 speakers. More than 500 sessions. Over 80,000 connections waiting to happen. Whether you’re chasing sharper strategy, new partners or a front-row read on where the industry heads next, this is the room to be in. And the room is stacked. This year’s lineup brings CMOs and brand leaders from Southwest Airlines, Little Caesars, the Washington Commanders and the Cleveland Cavaliers to the stage, alongside creator powerhouse Dhar Mann, founder of Dhar Mann Studios.
What to Expect at the B2BMX Pavilion
B2BMX @ AWNewYork is a high-visibility showcase built for connection and conversation. The pavilion gives you a chance to get in front of brand and agency marketers expanding in B2B; preview solutions to a cross-functional, C-suite crowd; and as a B2BMX showcase partner, you will be included in pre-event marketing, on-site activations, and exclusive branding—all powered by the reach of both the Advertising Week and B2BMX brands.
The bold, smart and immersive space that will be offered at AWNewYork reflects what makes B2BMX so unique:
- A dedicated day of B2B content
- Hand-picked sponsors offering innovative B2B solutions in a lounge-style atmosphere for meaningful conversations
- A sneak peek of B2BMX 2027 being held this February at the Omni La Costa Resort in Carlsbad, CA. Attendees will be offered the first chance to reserve their spot for the show.
Why You Should Attend Advertising Week New York
Advertising Week New York is held from Oct. 5-8 at the Penn District with a reimagined experience built for today’s changemakers across marketing, media, tech and culture. The four-day conference blends festival-style energy with real commercial impact. It bridges brand, agency, media, creator, gaming and sports in one place, and those cross-industry voices make the whole conversation better. You leave with strategy you can use, partners worth keeping and momentum that lasts past the closing session.
Great minds think unalike. Bring yours.
To register for AWNewYork 2026, click here.
