Key Takeaways
- Stephanie McArthur’s session focuses on separating proven AI use cases in ABM from overhyped promises.
- Attendees will get a framework to assess team readiness and identify practical starting points for AI adoption.
B2BMX Summer Camp kicks off today, our multi-week virtual series that brings together some of the sharpest minds in B2B marketing for sessions built around one goal: programs that drive real pipeline results.
Week 1 kicks off with two sessions that get straight to the point on AI: what it actually does, and what you can build with it today.
Session 1: AI in ABM: What Actually Works (And What’s Just Hype)
Wednesday, July 15 | 12:00 PM ET | Presented by Demandbase
Everyone has an opinion on AI in account-based marketing. Fewer people have the data to back it up.
Stephanie McArthur, ABX Expert at Demandbase, cuts through the noise with a practical, research-backed ABM framework that separates proven applications from overpromised ones. You’ll leave knowing exactly where AI drives meaningful impact, where it falls short and how to assess your team’s readiness before committing resources.
If your organization is somewhere between “we should be using AI” and “we’re not sure where to start,” this session gives you the roadmap.
What you’ll walk away with:
- A clear framework for evaluating AI applications in ABM
- Criteria for assessing your team’s current readiness
- A practical starting point that avoids common implementation traps
Session 2: You Can Just Build Things
Wednesday, July 15 | 2:00 PM ET | B2BMX Replay | Presented by OpenAI
The gap between knowing about AI and actually using it daily is where most marketers get stuck. Dane Vahey, Head of B2B Strategic Marketing at OpenAI, makes the case that the solution isn’t more theory. It’s building.
This B2BMX Replay session details how AI helps B2B marketers create what once felt out of reach, and why daily hands-on use beats any amount of reading about it. Vajey walks through seven habits that drive real AI proficiency and shares the practical use cases that deliver results for working marketers right now.
What you’ll walk away with:
- Seven habits for building genuine AI proficiency
- Concrete use cases you can test immediately
- A builder’s mindset for turning AI tools into real marketing output
Don’t Miss Week 1
Two sessions. Two practitioners who’ve done the work. Whether you tune in live or catch both on-demand, Week 1 sets the tone for everything that follows.
Register once and you’re in for all of B2BMX Summer Camp, including a special discount code for the 2027 B2BMX event for those attending the webinars. Seats are free, but the insights aren’t the kind you’ll find anywhere else. Register now
