DemandWorks, Demandbase Launch Strategic Integration
Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can…
News Brief August 19
Latest In: ABX
Study Finds Demand Programs Aligned with Buyer Signals Deliver 93% More Engagement
Key Takeaways Demand programs aligned with buyer intent signals produced significantly more engagement, more leads per account, and…
News Brief July 16
Demandbase’s Stephanie McArthur Kicks Off B2BMX Summer Camp 2026 with Webinar on AI in ABM Set for Today
Key Takeaways Stephanie McArthur’s session focuses on separating proven AI use cases in ABM from overhyped promises. Attendees…
Blog July 15
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
pharosIQ Launches atlasIQ B2B Audience Activation, DaaS
Key Takeaways pharosIQ’s new atlasIQ B2B Audience Activation gives organizations direct access to intelligence-driven audiences built from first-party…
News Brief June 30
The Keys to BDR Success Amid Industry Changes
The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need…
Feature April 9
The Top B2B Marketing Topics Of 2023, According To ‘Demand Gen Report’ Readers
Since 2016, one of the most eagerly anticipated days for musically inclined Millennials and Gen Z'ers is Spotify…
Industry News December 6
How Amplience Leveraged ABX To Boost Business Development Visibility
Amplience, a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn't…
Industry News May 24
5 Steps To Quickly Launch An ABM Campaign
As we near the end of Q4 (one of the most challenging quarters B2B tech has seen in…
Demanding Views November 18
The Marketing Practice Acquires Campaign Stars
The Marketing Practice (TMP) has acquired ABX specialists Campaign Stars to empower customers to deliver greater account-based experiences.…
Industry News May 3
Embrace The Double Funnel & Destigmatize MQLs
It's time I come out and say something that you might find contradictory to my advocacy of account-based…
Demanding Views March 25
#B2BMX 2022: Connection, Collaboration & Content Drive Marketing Success
The excitement about connecting in person at the 2022 B2B Marketing Exchange was palpable: For many, it was…
Industry News March 3
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