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AI artificial intelligence Digital display advertising Gartner 2025 CMO Spend Survey genAI paid search social advertising

B2B Marketers Adjusting as Digital Channels Top Total Market Spend

Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of…

News Brief June 24
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Two New Features from Madison Logic Introduced

Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex buying committee…

News Brief June 23
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Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy

A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize…

News Brief June 23
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Informa TechTarget Partnering with Outreach to Build, Accelerate Sales Pipeline

Informa TechTarget has announced a strategic partnership and integration with Outreach, the workflow-first sales execution platform. The integration…

News Brief June 19
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Oktopost Acquires Milk Video to Elevate B2B Video Marketing

Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers.…

News Brief June 17
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B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll

An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic…

News Brief June 17
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Mediafly Enhances AI Capabilities with Appinium Acquisition

Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number one Salesforce-native…

News Brief June 16
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Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end…

News Brief June 16
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The Rise of B2B Influencers on LinkedIn

Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with…

News Brief June 12
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Last Day to Complete Demand Generation Benchmark Survey is June 13

Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy…

News Brief June 12
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Contentstack Now Offering Real-Time Audience Insights Native in CMS

Contentstack recently announced the addition of real-time audience insights, intelligent content recommendations, and omnichannel journey orchestration to Contentstack…

News Brief June 10
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Invoca Acquisition Brings AI Capabilities to its Platform

Invoca has signed an agreement to acquire Symbl.ai, an artificial intelligence (AI)-driven human intelligence platform. The deal brings Symbl.ai’s broad…

News Brief June 10
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