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Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting 

Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline,…

News Brief June 30
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Salesforce’s Benioff: Everything Has Changed with AI

The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff said the…

News Brief June 30
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Oracle Introduces Adaptive Intelligent Apps And AI-Powered Bots

Athean Launches New AI-Powered Sales Platform

Athean is a new artificial intelligence (AI)-driven prospecting and engagement platform aiming to transform how sales teams win…

News Brief June 25
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Small to Mid-Sized B2B’s Lead in AI Knowledge, Success: Conveyor Survey

While artificial intelligence (AI) role in B2B marketing to rise, a new survey details how organizations that prioritize…

News Brief June 25
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HG Insights Acquires TrustRadius

With an eye towards delivering the most comprehensive artificial intelligence (AI)-powered revenue growth intelligence (RGI) solutions on the…

News Brief June 24
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B2B Marketers Adjusting as Digital Channels Top Total Market Spend

Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of…

News Brief June 24
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Two New Features from Madison Logic Introduced

Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex buying committee…

News Brief June 23
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Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy

A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize…

News Brief June 23
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Informa TechTarget Partnering with Outreach to Build, Accelerate Sales Pipeline

Informa TechTarget has announced a strategic partnership and integration with Outreach, the workflow-first sales execution platform. The integration…

News Brief June 19
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Oktopost Acquires Milk Video to Elevate B2B Video Marketing

Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers.…

News Brief June 17
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B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll

An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic…

News Brief June 17
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Mediafly Enhances AI Capabilities with Appinium Acquisition

Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number one Salesforce-native…

News Brief June 16
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