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Latest In: News Brief

AI artificial intelligence budget CMO Gartner Gartner 2025 CMO Spend Survey
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Gartner: CMO Spend Survey Reveals Marketing Budgets Have Flatlined

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company…

News Brief June 5
AI artificial intelligence B2B buyer engagement pharosIQ
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pharosIQ’s Anna Eliot on The Future of B2B Engagement: AI, Intent & Orchestrated Strategy

As B2B buyer behavior continues to evolve rapidly, marketers are under pressure to rethink traditional engagement strategies and…

News Brief June 4
Ignition 2025 Agency Pricing and Cash Flow Report
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Unpredictable Cash Flow Forcing Agencies to Delay Hiring, Investments

A recent study by Ignition found that 82% of advertising and marketing agencies are delaying or cancelling hiring and…

News Brief June 3
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