ADVERTISEMENT

Latest In: News Brief

AI artificial intelligence budget CMO Gartner Gartner 2025 CMO Spend Survey
Woman submits a tax return to the state department, checking documents in office, flat cartoon illustration generative AI

Gartner: CMO Spend Survey Reveals Marketing Budgets Have Flatlined

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company…

News Brief June 5
AI artificial intelligence B2B buyer engagement pharosIQ
Screenshot 2025 05 21 at 1.37.59 PM

pharosIQ’s Anna Eliot on The Future of B2B Engagement: AI, Intent & Orchestrated Strategy

As B2B buyer behavior continues to evolve rapidly, marketers are under pressure to rethink traditional engagement strategies and…

News Brief June 4
Ignition 2025 Agency Pricing and Cash Flow Report
cash flow illustration with laptop money and graph chart

Unpredictable Cash Flow Forcing Agencies to Delay Hiring, Investments

A recent study by Ignition found that 82% of advertising and marketing agencies are delaying or cancelling hiring and…

News Brief June 3
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series