Latest In: Demandbase

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DemandWorks, Demandbase Launch Strategic Integration

DemandWorks, Demandbase Launch Strategic Integration

Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can…

News Brief August 19
AI referral traffic B2B websites brand awareness buyer journey ChatGPT CTV advertising Demandbase Marketing analytics
Demandbase ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year

Demandbase: ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year

Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising…

News Brief August 12
#B2BMX Summer Camp ABM ABX AI Demandbase marketing strategy team readiness
Demandbase

Demandbase’s Stephanie McArthur Kicks Off B2BMX Summer Camp 2026 with Webinar on AI in ABM Set for Today

Key Takeaways Stephanie McArthur’s session focuses on separating proven AI use cases in ABM from overhyped promises. Attendees…

Blog July 15
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AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
AI AI go-to-market artificial intelligence B2B marketing Demandbase MarketBridge Premier+ Partner Tier
Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner Team Collaboration on Artificial Intelligence Data Analysis and Business Strategy Planning with Technology Integration. Amity

Demandbase Launches Premier+ Partner Tier, Names Marketbridge Inaugural Partner

Key Takeaways: Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner to enhance AI-driven go-to-market…

News Brief May 7
ABM account-based marketing Agent Qualified Leads artificial intelligence B2B buyers B2B marketing buyer intent campaign optimization content strategy Coverage-Centric Strategy Demand Gen Report demand generation Demandbase Docket go to market strategy marketing operations marketing qualified leads NetLine revenue growth Sales Enablement
5 Lesson from 2026 COSeries Startup marketing funnel infographic for business strategy

5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)

Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…

Blog April 13
account intelligence B2B marketing B2B partnerships Demandbase lead generation NetLine pipeline conversion software integration
NetLine Demandbase ABM ABM concept illustration.

NetLine, Demandbase Join Forces to Elevate ABM Programs

NetLine and Demandbase recently  announced a joint integration that redefines how marketers approach ABM. The partnership combines NetLine’s programmatic…

News Brief April 6
#COSeries artificial intelligence B2B marketing Campaign Optimization Series Demandbase Elfried Samba First-party Data measurement
DGR COS26 Day1

Day 1 of the 8th Annual Campaign Optimization Series (#COSeries)

Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without…

Blog April 6
advanced measurement AI in Marketing B2B Growth B2B marketing campaign optimization CFO-focused strategies CTV Demandbase digital marketing Marketing analytics personalization
Demandbase #COSeries Collaborative Business Partnership in B2B Environment with Laptops, Documents, and Digital Icons Representing Networking, Communication, and Teamwork Trope

Demandbase Experts Share Strategies for Privacy-First Marketing: 2026 #COSeries

The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase…

Blog March 16
#COSeries 2026 marketing trends advanced measurement models AI AI in Marketing Anthony Yee artificial intelligence B2B marketing campaign optimization Campaign Optimization Series dark social Demandbase Docket AI First-party Data generative AI Hannah Jordan Josh Baez Lauren McHugh marketing strategies NetLine privacy-first marketing signal loss
COSeries Webinar Creative Collaboration: A Middle Aged Professional Couple Designing Digital Marketing Materials for Business Growth in a Stylish, Modern Office Space with a Touch of Nature

Demandbase, NetLine, Docket AI Headline 8th Annual #COSeries

In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…

Blog March 12
ABM Maturity Drives Results buying groups Demandbase MAP marketing automation platforms sales-marketing alignment The B2B AI GTM Report: Benchmarks for a New Era
Labs by Demandbase A marketer using customer segmentation tools, reviewing demographic data and insights, digital marketing environment

Labs by Demandbase Publishes New GTM-centered Report

In the ever-evolving world of B2B marketing and sales, understanding what truly drives revenue has often been a…

News Brief March 9
#COSeries 2026 marketing trends advanced measurement models AI AI in Marketing Anthony Yee artificial intelligence B2B marketing campaign optimization Campaign Optimization Series dark social Demandbase Docket AI First-party Data generative AI Hannah Jordan Josh Baez Lauren McHugh marketing strategies NetLine privacy-first marketing signal loss
COS 2026 1 20250409 19 Creative Director Approving Marketing Campaign Assets Meivierna

Get Ready for DGR’s 2026 Campaign Optimization Series (#COSeries)

In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…

Blog March 2
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Campaign Optimization Series
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Strategy & Planning Series