Latest In: media buying

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StackAdapt Introduces New Platform to Help Marketers Prove Real World ROI

StackAdapt Introduces New Platform to Help Marketers Prove Real-World ROI

Key Takeaways StackAdapt’s new Economic Impact Report gives advertisers in-platform access to transaction-backed measurement so they can optimize…

News Brief September 3
ad inventory Basis curated supply Infolinks marketing operations media buying omnichannel programmatic advertising proprietary placements supply path optimization
Infolinks Integrates with Basis Teamwork of partners. Concept of integration and startup with puzzle pieces

Infolinks Integrates with Basis to Embed Curated Supply Directly into Media Execution Workflows

Key Takeaways: Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display,…

News Brief June 25
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Chalice AI, Equativ partnership AI Powered Automation Platform, Business Workflow Optimization and Digital Process Management

Chalice AI, Equativ Advance Containerized AI Curation and Activation Across the Open Internet

Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…

News Brief June 17
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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DGR Quick Six: The Vital Role Of DE&I In B2B Media Buying Strategies

“DGR Quick Six” is a new monthly series that features one of the industry's trendiest topics distilled into…

Industry News October 30
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Campaign Optimization Series
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Strategy & Planning Series