Latest In: earned media

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DGR Skyword Andrew C. Wheeler Three Signals That Make Your Brand Impossible for AI to Ignore

Three Signals That Make Your Brand Impossible for AI to Ignore

Key Takeaways AI summaries are where buyers find their information. Optimizing for AI search with mass-produced content won’t…

Demanding Views August 4
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Brandpoint a New AI Visibility and Campaign Measurement Platform

Key Takeaways: Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears…

News Brief June 15
AI credibility fatigue AI-generated answers B2B marketing brand visibility content strategy customer proof dark social earned media generative AI marketing measurement PAN Brand Experience Report Sentiment Analysis trust signals Zareen Fidlon
DGR PAN’s Zareen Fidlon on AI Credibility Fatigue

PAN’s Zareen Fidlon on AI Credibility Fatigue, Trust Signals and Brand Visibility: The Demand Gen Report Q&A

Key Takeaways B2B marketers should prioritize credibility signals such as joy sentiment, customer proof, earned media and dark…

Feature June 15
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
Cision earned media industry research
What's Holding Back B2B Earned Media Efforts?

What’s Holding Back B2B Earned Media Efforts?

B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers…

Blog November 7
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