Summer’s heating up — and so is your pipeline strategy. Starting July 15, B2BMX Summer Camp returns as a multi-week virtual series from Demand Gen Report bringing together the sharpest B2B marketing minds for hands-on sessions, real-world playbooks, and candid conversations built around one goal: smarter programs that drive real pipeline results.
You’ll hear directly from experts at OpenAI, AdRoll, Atlassian, Demandbase, NetLine, and more and leave with tactics you can put to work immediately:
- Community-led demand strategies that spark lasting engagement and pipeline impact
- AI and campaign orchestration techniques to sharpen efficiency and execution
- ABM-focused alignment between sales and marketing teams
- Fresh creative approaches across branding, digital experiences, and in-person events
Register once and you’re in for everything. New sessions drop every Wednesday — tune in live or catch up on-demand anytime, with resources available directly in the platform. No s’mores required. Just a passion for programs that work harder, move faster, and deliver more. As a bonus, B2BMX Summer Camp attendees will receive a special discount code for the 2027 B2BMX event.
Ready to make this your best marketing summer yet? Register now.
Agenda:
Week 1 — Wednesday, July 15
12:00 PM ET | AI in ABM: What Actually Works (And What’s Just Hype) | Demandbase
Cut through AI hype with a practical, research-backed ABM framework. Discover where AI drives impact, where it falls short, and how teams can assess readiness, avoid traps, and find the best place to start with Stephanie McArthur.
2:00 PM ET | You Can Just Build Things | B2BMX Replay
Open AI’s Dane Vajey details how AI helps B2B marketers build what once felt impossible, showing why daily use beats theory, how marketers can act as builders, and which practical use cases and seven habits drive real AI proficiency.
Week 2 — Wednesday, July 22
12:00 PM ET | From Form Fill to Follow-Up: Demand Gen’s Survival Guide to Win Buyers Before the Shortlist | Netline
92% of B2B buyers build vendor shortlists before talking to sales. Watch Josh Baez break down how modern marketers can influence buyers before the shortlist is set. Learn how to shape buyer preference early, show up where prospects research, & follow up with messaging that stays relevant.
2:00 PM ET | Human-Centered Marketing in the Age of AI | B2BMX Replay
Learn why trust matters most in AI-driven marketing. Atlassian’s Ashley Faus shows how to connect with the humans behind the screen using practical frameworks, tactics, and real examples that build loyalty, strengthen relationships, and drive revenue.
Week 3 — Wednesday, July 29
12:00 PM ET | The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen | AdRoll
Explore with Hans Fischmann how AI-native GTM workflows, connected advertising, MCPs, and conversational AI are helping demand gen teams activate audiences faster, streamline execution, reduce manual reporting, and drive pipeline growth across systems and channels.
2:00 PM ET | The Data Integrity Playbook for the AI Era | Convertr
Data integrity is the missing link in AI-powered GTM. This webinar with Convertr’s Jason Gladu shows why clean, governed data matters, the risks of bad data at scale, and how real-time validation helps teams grow without creating chaos.
