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Enterprise ABM: Simplify Complexity & Optimize Performance

Aired On: September 30, 2020 @ 2 PM ET / 11 AM PT What's Working (And What To Avoid) In Your 2021 Strategy If you're a marketer in an enterprise organization, much of today's ABM best practice is at odds with the needs and sophistication of your operating environment. Reflective of the simpler needs of smaller organizations, most of this…

Becoming A Memorable Marketer: Four Key Skills To Drive Buying Decisions

Aired On: September 16, 2020 @ 2 PM ET / 11 AM PT 80% of the sales cycle now takes place in digital settings, according to industry analysts. That means it's now up to marketing to move buyers further down the funnel — up to and including the point of purchase. But how can marketers — who have historically focused…

How To Make Marketing Memorable: Separating Science From Science Fiction

Aired On: August 13, 2020 The reason you create marketing materials is to influence your buyers' decisions. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can't hope to influence those decisions if your messages and content aren't memorable. So how do you create memorable marketing? In…

8 Ways To Unlock The Power Of Engagement Data

Aired On: June 18, 2020 @ 2 PM ET / 11 AM PT In today’s environment, most companies know that an account-based approach is the path to revenue. But many still struggle with using engagement data strategically to unlock its power. Join LeanData’s VP of Growth Marketing Charm Bianchini for a webinar on Thursday, June 18 to learn 8 ways…