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Web Seminars

How To Get Started With Revenue Operations

Airing On December 11 @ 2 PM ET Revenue Operations is being hailed as the new mandate for B2B companies to accelerate growth. This fundamentally new go-to-market approach bridges the operational silos between sales, marketing and customer success. But how do you exactly do it and what is the best way to get started? Join this webcast to hear LeanData…

ABM Benchmarks For 2020 & Beyond: Breaking Down the Tactics, Data and Reports that Drive Successful Account-Based Strategies

Aired On: Oct. 16 @ 2 PM ET Account-based marketing strategies have become a focal aspect of the B2B marketplace's go-to-market strategy, with (73%) of ABM practitioners meeting or exceeding performance expectations. But what's in store for ABM practitioners in 2020 and beyond? During this webcast, experts from Demandbase and Demand Gen Report discuss key findings from the latest ABM…

Better Video Campaigns In 5 Steps

Aired live on March 13th @ 2 PM ET / 11 AM PT How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Brightcove has boiled it down to five key steps. During this webcast, Kait Bowes of Brightcove shares: Which video types to use on each of…

Awareness vs. Precision: How Marketers Are Rethinking Channels, Metrics & Tactics To Engage Accounts & Roles At Key Buying Stages

Aired live on February 20th @ 2 PM ET / 11 AM PT New research from Demand Gen Report shows that marketers are increasingly focusing on quality engagement over quantity and are rethinking their investments and traditional tracking metrics to adjust to evolving buyer needs. This webcast, featuring John Dering of Demandbase, highlights the latest benchmark data on the channels,…

Event Tech + Martech: How Event Technology Completes Your Marketing Stack

Aired on December 18th @ 2 PM ET / 11 AM PT Marketers agree that live events are valuable and impact the success of the business. But showing the impact of those events and demonstrating ROI is hard when event data lives in its own silo. Enter event technology. The right event management system will integrate with your martech tools…