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Web Seminars

Sizing Up Your Demand Gen Strategies For 2020 & Beyond

Airing On: Feb. 13, 2020 @ 2 PM ET This webcast will share brand new research from Demand Gen Report’s Annual Demand Generation Benchmark Study. Preliminary results from the survey show marketers are continuing to focus more on quality over quantity and are employing new tools and tactics to reach the right stakeholders.This webcast will highlight the latest data on…

Jumpstarting Revenue Strategies

This strategically timed webcast will be positioned as a prescriptive session providing best practices and use cases B2B brands can borrow and apply as they look to advance both their account-based strategies and their broader acquisition campaigns. Delivered in a panel format, the webcast will present real-world examples addressing the challenges B2B brands must overcome to meet and exceed pipeline…

Experiences Everywhere: How To Create Marketing Your Audience Demands

Airing On: Wednesday, January 29, 2020 @ 2:00 PM ET / 11:00 AM PT Marketing has become a bad word lately. Audiences are tired of the endless spam and are looking for experiences that are authentically human. Join us for this live webinar to learn how companies are transforming their marketing by delivering engaging digital experiences that their audiences demand,…

How To Get Started With Revenue Operations

Aired On December 11 @ 2 PM ET Revenue Operations is being hailed as the new mandate for B2B companies to accelerate growth. This fundamentally new go-to-market approach bridges the operational silos between sales, marketing and customer success. But how do you exactly do it and what is the best way to get started? Join our webinar to hear LeanData's…

ABM Benchmarks For 2020 & Beyond: Breaking Down the Tactics, Data and Reports that Drive Successful Account-Based Strategies

Aired On: Oct. 16 @ 2 PM ET Account-based marketing strategies have become a focal aspect of the B2B marketplace's go-to-market strategy, with (73%) of ABM practitioners meeting or exceeding performance expectations. But what's in store for ABM practitioners in 2020 and beyond? During this webcast, experts from Demandbase and Demand Gen Report discuss key findings from the latest ABM…

Better Video Campaigns In 5 Steps

Aired live on March 13th @ 2 PM ET / 11 AM PT How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Brightcove has boiled it down to five key steps. During this webcast, Kait Bowes of Brightcove shares: Which video types to use on each of…

Awareness vs. Precision: How Marketers Are Rethinking Channels, Metrics & Tactics To Engage Accounts & Roles At Key Buying Stages

Aired live on February 20th @ 2 PM ET / 11 AM PT New research from Demand Gen Report shows that marketers are increasingly focusing on quality engagement over quantity and are rethinking their investments and traditional tracking metrics to adjust to evolving buyer needs. This webcast, featuring John Dering of Demandbase, highlights the latest benchmark data on the channels,…