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Mastering The Trifecta: AI, Marketing & Sales

Mastering The Trifecta: AI, Marketing & Sales

Airing On: June 22, 2023 @ 2 PM ET / 11 AM PT Featuring Justin Keller, VP of Revenue Marketing at Drift, and Latanè Conant, CMO at 6sense, "Mastering The Trifecta: AI, Marketing & Sales" will help you revolutionize your revenue generation strategy. These two marketing superstars will share their insider tips and tricks for leveraging AI in everything, whether it's…
How To Fuel Your Marketing Strategy & Drive Growth With Feedback

How To Fuel Your Marketing Strategy & Drive Growth With Feedback

Aired On: June 8, 2023 @ 2 PM ET / 11 AM PT Without the right insights, understanding buying behavior, anticipating market needs and knowing what will resonate with audiences (before investing precious resources) can be challenging in the best of times. But with market uncertainty and shifting customer loyalties brought on by the economic downturn, tracking customer sentiment and behavior…
Four Ways to Unlock Real Revenue Growth with (More) Buying Signals

Four Ways to Unlock Real Revenue Growth with (More) Buying Signals

Aired On: May 18, 2023 @ 2 PM ET / 11 AM PT Chances are, if you’re relying on form fills alone to hit MQL or revenue targets — you’re slipping behind. Add the tight competitive market thanks to economic shifts, and you’re probably looking for any untapped buyers you can find. The good news? Marketers have access to more signals…
Reaching B2B Audiences In The World Of Hybrid Work

Reaching B2B Audiences In The World Of Hybrid Work

Aired On: March 23, 2023 @ 2 PM ET / 11 AM PT As a B2B marketer, are you still envisioning your target audience donning a suit and sitting behind a desk all day? In reality, the B2B audience is just like anyone else. They most likely have some kind of hybrid work environment, and they consume media at the same…
From Lackluster To Blockbuster: How CTV Gives B2B Brands A Better Video Ad Platform

From Lackluster To Blockbuster: How CTV Gives B2B Brands A Better Video Ad Platform

Aired On: December 8, 2022 @ 2 PM ET / 11 AM PT B2B marketers have long relied on social media as their video ad destination, but these days, social platforms are losing their luster. From evolving algorithms and changing ownership to reduced performance and measurement, social has become a challenging space. However, advertisers can’t just abandon their video ad strategy…
When “Just Right” Just Works: The Goldilocks Effect Of ABM

When “Just Right” Just Works: The Goldilocks Effect Of ABM

Aired On: Oct. 12, 2022 @ 2 PM ET / 11 AM PT As marketers, we strive toward "just right": Delivering the right conversation at the right time to the right person that primes them to make the right decision. But we've all come in a little too hot via email or pushed an ad campaign that had, well, run cold.…
CTV As Performance Marketing: A Tale Of Two B2B Case Studies

CTV As Performance Marketing: A Tale Of Two B2B Case Studies

Aired On: Sept. 22, 2022 @ 2 PM ET / 11 AM PT While you’ve probably been hearing that Connected TV (CTV) is a great channel for B2B brands, it may be hard to believe that the TV screen is driving significant conversions. But we have proof — B2B businesses are opting to reach their audiences with CTV advertising, and they…