The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon

July 31, 2024 • 2PM ET
DGR Exclaimer Web 072024 feature

B2B marketers are always looking for the next best thing to get their messaging across, but as it turns out, that channel already exists in their inbox. Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication.

As practitioners work to infuse brand and demand activities into their email marketing strategies to promote hyper-personalized communication with prospects and customers, this webinar will discuss how targeting specific accounts with tailored messages can enhance both brand perception and demand generation, leading to more effective and efficient marketing outcomes.

Join Exclaimer’s Carol Howley, Reachdesk’s Sofia Silva and 6sense’s EJ Oelling as they share insights into:

  • The intrinsic link between brand building and demand generation;
  • Effective strategies for creating a brand that drives demand;
  • The role of 1:1 communication in modern marketing;
  • How to integrate ABM strategies to target and engage key accounts effectively; and
  • Best practices for personalizing customer interactions through email.

Speakers

EJ Oelling

EJ Oelling

6sense

Sofia Silva

Sofia Silva

Reachdesk

Carol Howley

Carol Howley

Exclaimer

Register Now!

Sponsored By

Webinar Sponsor
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series