More than half (56%) of B2B buyers believe there’s an overwhelming amount of available content — meaning practitioners must make the shift from content volume to content value. This transformation requires a deep understanding of buyer intent and the adoption of account-based go-to-market (GTM) strategies, as well as intricate intent data processes to enable hyper-personalization.
In addition to this strategic shift, emotional storytelling has emerged as a key differentiator in B2B marketing. It’s no longer just about delivering facts and figures; instead, it’s about connecting with audiences on a more human level. Throughout this webinar, Bython experts will shine light into the new era of content marketing by focusing on:
- Strategies for creating impactful, personalized content that addresses specific pain points of target accounts;
- How to use advanced data analytics to understand and predict buyer behavior, enabling more timely and relevant engagement;
- Integrating sales and marketing efforts for a cohesive approach to high-value accounts;
- Techniques for infusing content with authenticity and human elements to forge stronger connections with decision-makers; and
- Moving beyond traditional metrics to evaluate the true impact of precision demand gen efforts.
