Latest In: B2B marketing

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Demandbase Nearly Three Quarters of Marketing Teams Haven’t Grown

Nearly Three-Quarters of Marketing Teams Haven’t Grown: Demandbase

Key takeaways Nearly three-quarters of B2B marketing teams have not grown in the past two years even as…

News Brief October 20
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B2BMX Insights Benchmark Survey 2026

Just Released: The 2026 B2BMX Insights Benchmark Survey Results

Your next plan is due soon. Before you lock it in, see what your peers already changed. The…

Blog October 14
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
ABM account-based marketing AI search B2B marketing buying groups Community Marketing content strategy Keith Turco LLM Citations Madison Logic marketing measurement programmatic advertising Reddit Signal-Based Marketing vanity metrics
DGR Madison Logic Keith Turco The End of More

The End of “More”

Earlier this summer, the moderators of a SaaS subreddit did something that should have made every B2B marketer…

Demanding Views October 7
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Typeface Launches Next Generation of its Content Orchestration Engine

Typeface Launches Next Generation of its Content Orchestration Engine

Key Takeaways Typeface advanced three products, Arc Graph, Arc Fabric and Arc Loop, into a single orchestration engine…

News Brief October 5
2026 Lead Generation Report B2B marketing buyer trust demand generation gated content generative AI intent data lead generation multi-channel marketing personalization sales and marketing alignment Sopro
DGR Sopro’s Steve Harlow on Winning Back B2B Buyers Trust

Sopro’s Steve Harlow on Winning Back B2B Buyers Trust: The DemandGenReport.com Q&A

Key Takeaways Lead generation in 2026 has moved from a volume game to a relevance game, so teams…

Feature October 1
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B2BMX at AWNY

See Who Is Speaking at the B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York is expanding its programming with new sessions that…

Blog September 29
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Smartly, LinkedIn Collaborate Brings Intelligent Creative Video at Scale

Smartly, LinkedIn Collaboration Brings Intelligent Creative Video at Scale

Key Takeaways Smartly is bringing LinkedIn Ads into its unified advertising platform, so B2B marketers can personalize creative…

News Brief September 24
ABM Advertising Week New York AI search B2B marketing B2BMX Summit buyer intelligence CHEQ Clozd demand generation event marketing Intentsify Omnibound
B2BMX at AWNY

CHEQ, Clozd, Intentsify and Omnibound Sponsor B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York 2026 is bringing together four sponsors whose offerings…

Uncategorized September 23
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Informa TechTarget Launches Buyer Intelligence Solution

Informa TechTarget Launches Buyer Intelligence Solution

Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…

News Brief September 17
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DGR Ademola Adelakun a2media Why Demand Gen Video Shouldn't Chase Virality

Why Demand Gen Video Shouldn’t Chase Virality

Going viral is like filling a restaurant full of people who aren’t hungry: the room looks packed, and…

Demanding Views September 17
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