Latest In: B2B marketing

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2026 DGR Survey

Last Week to Take 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next

Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…

Blog September 9
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What a Contact Really Means (and Why Volume Won’t Save You)

A form fill gives you a lead, not the full story. A name and inbox don’t tell you…

Blog September 9
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DGR Hires

Marketing Movers: Who’s Moving Up? Executive Appointments Across 8 MarTech Firms

Key Takeaways Seven marketing technology firms named new C-suite leaders this month, with AI-driven customer experience and go-to-market…

News Brief September 3
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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B2BMX at AWNY

How Marketers Are Actually Using AI the Focus of B2BMX Summit Session

Key Takeaways The B2BMX Summit session is centered on practical AI adoption, showing how marketers, agencies and publishers…

Blog September 2
AI B2B marketing Convertr Data Quality Data Readiness Demand Gen Report First-party Data marketing ROI Pipeline Third-Party Data
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Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.

Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…

Blog August 31
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2026 DGR Survey

Take the 2026 Demand Gen Benchmark Survey Today

The rules of demand generation are shifting faster than any playbook can track. Budgets are moving. AI is…

Blog August 28
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Clean Data: The Engine Behind Every AI Motion

Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your artificial intelligence (AI)…

Blog August 26
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Walker Sands Research Reveals Major B2B Growth Maturity Gap 2

Walker Sands Research Reveals Major B2B Growth Maturity Gap

Key takeaways: Most B2B leaders say they understand what mature marketing looks like, but 95% still believe their…

News Brief August 25
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B2BMX at AWNY

B2BMX Summit at Advertising Week New York 2026 Announces First Three Sessions

Key Takeaways B2BMX at Advertising Week New York 2026 is opening with three practical sessions focused on ABM…

Blog August 24
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The Force Multiplier Framework for Maximizing B2B Marketing Impact in 2026

The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget.…

Demanding Views August 21
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2026 DGR Survey

Sales and Marketing Alignment: Take the 2026 Demand Gen Benchmark Survey

Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead…

Blog August 20
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