AI in Marketing AI search B2B marketing benchmark survey Demandbase go to market strategy marketing operations MarTech
Key takeaways Nearly three-quarters of B2B marketing teams have not grown in the past two years even as…
News Brief
October 20
account-based marketing AI marketing tools B2B marketing b2bmx benchmark survey brand and demand alignment conversion rates in-person events lead nurturing marketing budgets marketing measurement MarTech MQLs pipeline influenced revenue quotas trade shows
Your next plan is due soon. Before you lock it in, see what your peers already changed. The…
Blog
October 14
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog
October 8
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog
October 8
ABM account-based marketing AI search B2B marketing buying groups Community Marketing content strategy Keith Turco LLM Citations Madison Logic marketing measurement programmatic advertising Reddit Signal-Based Marketing vanity metrics
Earlier this summer, the moderators of a SaaS subreddit did something that should have made every B2B marketer…
Demanding Views
October 7
AI agents Arc Fabric Arc Graph Arc Loop B2B marketing brand intelligence campaign optimization closed-loop marketing Content Generation generative AI marketing automation Orchestration Engine Typeface
Key Takeaways Typeface advanced three products, Arc Graph, Arc Fabric and Arc Loop, into a single orchestration engine…
News Brief
October 5
2026 Lead Generation Report B2B marketing buyer trust demand generation gated content generative AI intent data lead generation multi-channel marketing personalization sales and marketing alignment Sopro
Key Takeaways Lead generation in 2026 has moved from a volume game to a relevance game, so teams…
Feature
October 1
ABM account-based marketing Advertising Week New York agentic web AI in Marketing B2B marketing B2BMX Summit demand generation event strategy revenue growth
Key Takeaways The B2BMX Summit at Advertising Week New York is expanding its programming with new sessions that…
Blog
September 29
advertising technology AI creative B2B advertising B2B marketing buying group campaign intelligence creative automation creative personalization LinkedIn LinkedIn Ads performance optimization Smartly video advertising
Key Takeaways Smartly is bringing LinkedIn Ads into its unified advertising platform, so B2B marketers can personalize creative…
News Brief
September 24
ABM Advertising Week New York AI search B2B marketing B2BMX Summit buyer intelligence CHEQ Clozd demand generation event marketing Intentsify Omnibound
Key Takeaways The B2BMX Summit at Advertising Week New York 2026 is bringing together four sponsors whose offerings…
Uncategorized
September 23
ABM artificial intelligence B2B marketing buyer insights buyer intelligence go to market strategy Informa TechTarget intent data person-level data sales intelligence
Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…
News Brief
September 17
attribution B2B marketing buyer targeting content strategy demand generation measurement Pipeline Acceleration Sales Enablement video marketing virality
Going viral is like filling a restaurant full of people who aren’t hungry: the room looks packed, and…
Demanding Views
September 17