Latest In: B2B marketing

AI answer engines Answer Engine Optimization B2B marketing buyer trust pricing transparency structured data
Gartner AEO B2B Buyers Evolution of search engine to answer engine optimization. AI overviews for search queries.

Win the AI Answer Engine or Lose the Buyer: Why CMOs Must Rebuild for AEO Now

For more than a decade, B2B marketing leaders optimized for search engines with a familiar playbook. Keywords, backlinks,…

Demanding Views April 24
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MarTech Solutions with CRM Automation Data and Sales Integration.

Marketing Technology Market Projected to Reach nearly $2.4T By 2033

Key takeaways: The marketing technology market is projected to grow at a CAGR of 20.1% from 2026 to…

News Brief April 23
B2B marketing campaign impact Madison Logic Pipeline Insights Dashboard pipeline intelligence predictable growth
Madison Logic's new Pipeline Insights Dashboard Business insight reporting that turns scattered metrics into clear stories for leadership decks, showing how smarter dashboards help teams spot opportunities and prioritize winning initiatives

Madison Logic Launches New Dashboard to Help Marketers Engineer Faster, Predictable Growth

Key Takeaways The Pipeline Insights Dashboard connects multi-channel engagement signals to pipeline advancement in real-time, enabling data-driven decisions.…

News Brief April 23
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
2X AI Visibility Index AI authority signals AI visibility AI-driven research B2B marketing buyer discovery inverted discovery funnel marketing challenges vendor shortlists
2X AEO Discovery Human person and a modern robot using magnifying glasses to investigate a search bar in a collaborative digital hunt.

2X Survey Finds 96% of B2B Companies Are Invisible in AI Discovery

Key Takeaways: 96% of B2B companies are invisible in AI-driven buyer discovery, appearing only in late-stage queries. AI…

News Brief April 20
B2B marketing brand influence digital growth integrated marketing lead generation PR strategies SEO thought leadership
5W PR Creative Finger Pointing at Marketing Concepts and Strategies in Modern Business Environment with Focus on Communication and Audience Engagement. Tessel

5W PR Launches Digital Growth Program Tailored to B2B Clients

Key takeaways:  5W PR’s program integrates PR, SEO, and content strategies to enhance B2B lead generation and brand…

News Brief April 16
AI search AI-driven discovery artificial intelligence B2B marketing Marketing analytics marketing strategies Measurement & Attribution personalization SEO
DGR Q&A Branch Adam Landis

Navigating the Future of AI Search: The DGR Interview with Branch’s Adam Landis

Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift…

Feature April 15
artificial intelligence B2B marketing Context Intelligence Demandbase AI GTM Strategy LLM integration MarTech pipeline measurement
Demandbase AI A man is using a laptop with a blue screen chat bubble that has a blue word that says AI.

Demandbase AI Now Available for Modern GTM Teams

Key Takeaways Demandbase AI centralizes go-to-market execution by using proprietary Context Intelligence to filter out market noise and…

News Brief April 14
B2B marketing campaign tracking CRM targeting HubSpot integration social media ads TikTok marketing
HubSpot, TikTok Integration symbol on the display smartphone closeup. TikTok is app to create and share videos. Moscow, Russia May 22, 2019

HubSpot, TikTok Integration Allows for Better B2B Tracking

Key takeaways: The integration allows syncing TikTok ads and organic content with HubSpot’s CRM for better targeting and…

News Brief April 13
ABM account-based marketing Agent Qualified Leads artificial intelligence B2B buyers B2B marketing buyer intent campaign optimization content strategy Coverage-Centric Strategy Demand Gen Report demand generation Demandbase Docket go to market strategy marketing operations marketing qualified leads NetLine revenue growth Sales Enablement
5 Lesson from 2026 COSeries Startup marketing funnel infographic for business strategy

5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)

Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…

Blog April 13
B2B marketing campaign execution marketing automation marketing partnership team expansion
Demand Spring Gem Case Study Software development team collaborating on coding and project planning in a modern office environment

Scaling B2B Marketing: The Gem and Demand Spring Story

A common issue for fast-growing companies is that, despite a growing head count, certain aspects of marketing are…

Case Studies April 9
artificial intelligence B2B marketing in-house enablement marketing automation marketing strategy MarTech trends reskilling
DGR MarTech Stensul Rachel Meranus

Stensul’s 2026 MarTech Outlook on AI and Agency Spend: The Demand Gen Report Interview with Rachel Meranus

The marketing technology landscape is undergoing a massive transformation, driven by the rapid integration of artificial intelligence (AI)…

Feature April 8
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