Latest In: B2B marketing

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Drift Raises $60M In Funding To Build B2B Equivalent Of Amazon

Drift Raises $60M In Funding To Build B2B Equivalent Of Amazon

Drift, a conversational marketing and sales platform, announced a $60 million Series C funding round, which was led…

Financial News April 18
B2B marketing CMO LeadGenius revenue strategies
The New B2B CMO—Top 7 Skills For Success

The New B2B CMO—Top 7 Skills For Success

As marketing budgets continue to rise—now up to 12% of revenue, according to Gartner—the scope of the CMO…

Demanding Views April 10
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3 Proven Strategies On How To Run Marketing Like A Profitable Business

3 Proven Strategies On How To Run Marketing Like A Profitable Business

Close to 80% of all B2B marketers are now tasked with driving revenue, yet barely a third can…

Demanding Views March 31
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