Drift Raises $60M In Funding To Build B2B Equivalent Of Amazon
Drift, a conversational marketing and sales platform, announced a $60 million Series C funding round, which was led…
Financial News April 18
Latest In: B2B marketing
The New B2B CMO—Top 7 Skills For Success
As marketing budgets continue to rise—now up to 12% of revenue, according to Gartner—the scope of the CMO…
Demanding Views April 10
3 Proven Strategies On How To Run Marketing Like A Profitable Business
Close to 80% of all B2B marketers are now tasked with driving revenue, yet barely a third can…
Demanding Views March 31
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
