Latest In: B2B marketing

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B2BMX at AWNY

See Who Is Speaking at the B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York is expanding its programming with new sessions that…

Blog September 29
advertising technology AI creative B2B advertising B2B marketing buying group campaign intelligence creative automation creative personalization LinkedIn LinkedIn Ads performance optimization Smartly video advertising
Smartly, LinkedIn Collaborate Brings Intelligent Creative Video at Scale

Smartly, LinkedIn Collaboration Brings Intelligent Creative Video at Scale

Key Takeaways Smartly is bringing LinkedIn Ads into its unified advertising platform, so B2B marketers can personalize creative…

News Brief September 24
ABM Advertising Week New York AI search B2B marketing B2BMX Summit buyer intelligence CHEQ Clozd demand generation event marketing Intentsify Omnibound
B2BMX at AWNY

CHEQ, Clozd, Intentsify and Omnibound Sponsor B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York 2026 is bringing together four sponsors whose offerings…

Uncategorized September 23
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AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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DGR Ademola Adelakun a2media Why Demand Gen Video Shouldn't Chase Virality

Why Demand Gen Video Shouldn’t Chase Virality

Going viral is like filling a restaurant full of people who aren’t hungry: the room looks packed, and…

Demanding Views September 17
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Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing

Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing

Key Takeaways Budget consolidation is pushing clients toward top-performing providers, so your quality and measurable results now decide…

Feature September 16
agentic AI B2B marketing campaign automation demand generation Demandbase Google Ads integrated marketing LinkedIn Ads marketing operations marketo MarTech meta Mojo salesforce Slack
Demandbase Launches Mojo for the B2B Marketing Agentic Era

Demandbase Launches Mojo for the B2B Marketing  Agentic Era

Key Takeaways Demandbase’s new Mojo agent is designed to automate end-to-end B2B campaign execution across multiple channels and…

News Brief September 15
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LinkedIn Future B2B Growth Depends on Influencing Gen Z, Millennial Decision Makers

LinkedIn: Future B2B Growth Depends on Influencing Gen Z, Millennial Decision-Makers

Key takeaways Nearly 90% of B2B marketers say their company’s future growth hinges on influencing Gen Z and…

News Brief September 14
ABM Advertising Week New York AI B2B marketing b2bmx briefing demand generation event strategy marketing leadership win/loss analysis
B2BMX at AWNY

Two New Sessions Added to B2BMX Summit at Advertising Week New York

Key Takeaways B2BMX is expanding its presence at Advertising Week New York 2026 with two newly added sessions…

Blog September 14
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Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing

Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing: The DemandGenReport.com Q&A

Key Takeaways Most B2B organizations are not failing at AI because of tool access, but because ownership, data…

Feature September 14
Advertising Week New York 2026 agentic web AI marketing B2B marketing B2BMX Summit bot detection CHEQ Edwin Choi identity intelligence website traffic
B2BMX at AWNY

CHEQ’s Edwin Choi to Host Panel on Agentic Web at B2BMX Summit at AWNY

Key Takeaways CHEQ’s Edwin Choi will host a B2BMX Summit panel at Advertising Week New York 2026 focused…

Blog September 11
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2026 DGR Survey

Last Week to Take 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next

Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…

Blog September 9
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