Latest In: B2B marketing

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DGR Gartner David Yockelson 10 AI Priorities B2B CMOs Can’t Afford to Ignore

10 AI Priorities B2B CMOs Can’t Afford to Ignore

B2B CMOs are entering a new phase of AI adoption. The first wave centered on experimentation: content generation,…

Demanding Views June 9
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Demandbase To Cut Through AI Hype In B2BMX Summer Camp ABM Session

Key Takeaways: Demandbase’s B2BMX Summer Camp session positions AI in ABM as a practical discipline, urging marketers to…

Blog June 9
2026 ABM benchmark survey ABM account expansion account-based marketing B2B growth strategy B2B marketing demand generation go-to-market new account acquisition
ABM, Activity Based Management. Concept with keyword, people and icons. Flat vector illustration. Isolated on white.

What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy

Key Takeaways A combined 84% of respondents use ABM to drive revenue, with 56% prioritizing new account acquisition…

Blog June 8
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Campaign Optimization Series
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Strategy & Planning Series