Latest In: demand generation

95:5 rule B2B buying groups B2B Buying Journey b2b research buying committee buying group statistics ceb data accuracy demand generation Ehrenberg-Bass Institute First-party Data Forrester Gartner Kevin Escoda statistical hygiene
DGR Kevin Escoda Check the Date on Your Buying Group

Check the Date on Your Buying Group Stats

Every quarter, the same numbers walk into the same slide decks. Fifty-seven percent of the buying journey happens…

Demanding Views October 22
agentic AI Avalara brand awareness case study demand generation integrated marketing MarketBridge share of voice tax compliance
How Marketbridge Grew Avalara Share of Voice In One Sprint

From Brand Awareness to Pipeline: How Marketbridge Grew Avalara Share of Voice In One Sprint

Key Takeaways Marketbridge built a “saturated sprint” for Avalara during Tax Day season, surrounding buyers with a consistent…

Case Studies October 22
AI B2B buyers buyer signals buying groups data strategies demand generation go to market strategy pipeline measurement Revenue/Sales Operations
DemandBase Webinar B2BMI

Beyond the AI Pilot: Why 2027 GTM Strategies Can’t Wait Webinar Set for Oct. 26

Key Takeaways Most B2B organizations have tested AI, but few have turned pilots into a coordinated strategy that…

Blog October 15
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ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
AI B2B Buying Journey buyer intent content strategy demand generation First-party Data intent data Lead Qualification marketing operations sales follow up
Informa Tech Target Intent Data

Intent Data Meets AI: How B2B Marketers Can Win Earlier, Smarter and With Greater Precision

As more buyers build AI tools into their process, marketers are getting pressured on all sides to adapt…

Blog October 7
2026 Lead Generation Report B2B marketing buyer trust demand generation gated content generative AI intent data lead generation multi-channel marketing personalization sales and marketing alignment Sopro
DGR Sopro’s Steve Harlow on Winning Back B2B Buyers Trust

Sopro’s Steve Harlow on Winning Back B2B Buyers Trust: The DemandGenReport.com Q&A

Key Takeaways Lead generation in 2026 has moved from a volume game to a relevance game, so teams…

Feature October 1
AI GTM System Apollo Builder Studio data strategies demand generation go to market strategy Intelligence Layer marketing operations Messaging OS revenue teams Sales Enablement Signal-Based Outreach
Apollo Introduces New AI Powered GTM Platform for Revenue Teams

Apollo Introduces New AI-Powered GTM Platform for Revenue Teams

Key Takeaways Apollo launched a unified, AI-powered GTM system featuring Builder Studio, Messaging OS and an Intelligence Layer…

News Brief September 30
AI buyer intent buying groups demand generation enterprise marketing go-to-market Intentsify marketing qualified accounts purchase readiness QuantumDemand
Intentsify Unveils QuantumDemand, Bringing Buying Group Activation at Scale

Intentsify Unveils QuantumDemand, Bringing Buying Group Activation at Scale

Key Takeaways Intentsify launched QuantumDemand to help enterprise revenue teams understand buying groups more holistically by combining buyer…

News Brief September 29
ABM account-based marketing Advertising Week New York agentic web AI in Marketing B2B marketing B2BMX Summit demand generation event strategy revenue growth
B2BMX at AWNY

See Who Is Speaking at the B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York is expanding its programming with new sessions that…

Blog September 29
AI attribution CaliberMind demand generation GTM intelligence Integrate lead management marketing measurement revenue analytics
Integrate Acquires CaliberMind

Integrate Acquires CaliberMind

Key Takeaways: Integrate’s acquisition of CaliberMind is designed to connect demand activation with attribution and revenue intelligence in…

News Brief September 23
ABM Advertising Week New York AI search B2B marketing B2BMX Summit buyer intelligence CHEQ Clozd demand generation event marketing Intentsify Omnibound
B2BMX at AWNY

CHEQ, Clozd, Intentsify and Omnibound Sponsor B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York 2026 is bringing together four sponsors whose offerings…

Uncategorized September 23
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