Latest In: demand generation

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DGR Ademola Adelakun a2media Why Demand Gen Video Shouldn't Chase Virality

Why Demand Gen Video Shouldn’t Chase Virality

Going viral is like filling a restaurant full of people who aren’t hungry: the room looks packed, and…

Demanding Views September 17
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Demandbase Launches Mojo for the B2B Marketing Agentic Era

Demandbase Launches Mojo for the B2B Marketing  Agentic Era

Key Takeaways Demandbase’s new Mojo agent is designed to automate end-to-end B2B campaign execution across multiple channels and…

News Brief September 15
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B2BMX at AWNY

Two New Sessions Added to B2BMX Summit at Advertising Week New York

Key Takeaways B2BMX is expanding its presence at Advertising Week New York 2026 with two newly added sessions…

Blog September 14
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