NextRoll Promotes Roli Saxena To CEO
NextRoll, a marketing technology company, promoted Roli Saxena from President of its business unit AdRoll to CEO of the company.…
Industry News November 14
Latest In: AdRoll
NextRoll Names Robin Bordoli As New CEO
NextRoll, the marketing technology parent company of ABM platform RollWorks and AI-powered marketing software AdRoll, has announced Robin Bordoli…
Industry News August 13
AdRoll Group Rebrands As NextRoll, Unveils Marketing Platform Services
AdRoll Group, known for its services RollWorks and AdRoll, has rebranded itself as the marketing and technology company…
Industry News September 10
RollWorks Unveils Account Scoring Capabilities
RollWorks, an ABM platform and division of AdRoll Group, has launched a new account scoring feature designed to…
Industry News August 29
AdRoll Group CEO: B2B Orgs Must Focus On Promoting Customer Growth In The ABM Renaissance
The B2B marketplace has been in an ABM renaissance, if you will, for the past several years. The…
Industry News November 28
Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail
RollWorks, a B2B growth platform and a division of AdRoll Group, struggled in the past to align numbers…
Case Studies May 23
AdRoll Launches B2B Business Unit Amid Rebrand
AdRoll has announced a corporate rebrand and unveiled a new B2B division called RollWorks in response to growing…
Industry News February 27
AdRoll Rolls Out ABM Solution For Persona-Based Ads
AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at…
Solution Spotlight July 31
SalesPredict Releases Predictive Automation With AdRoll Integration
SalesPredict, a predictive B2B marketing solutions provider, announced the release of its new Predictive Revenue Automation platform, which…
Industry News May 9
Resources
Events & Webinars
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
November 13, 2024
Strategies For Successfully Mastering Revenue-Driven ABM
November 6, 2024
