In the age of AI, trust is the one thing you can’t outsource or automate. As we think about how to adapt the journey, workflows, and metrics in the age of AI, we need to remember that it’s still about connecting with the humans behind the screen. In this keynote, marketer, writer, and speaker Ashley Faus explored frameworks, tactics, and real-world examples to help build trust to win the hearts, minds, and wallets of our audience. The presentation by Faus, Head of Lifecycle Marketing, Portfolio at Atlassian, is drawn from her book, Human-Centered Marketing: How to Connect with Audiences in the Age of AI.
