In the age of AI, trust is the one thing you can’t outsource or automate. As we think about how to adapt the journey, workflows, and metrics in the age of AI, we need to remember that it’s still about connecting with the humans behind the screen. In this keynote, marketer, writer, and speaker Ashley Faus explored frameworks, tactics, and real-world examples to help build trust to win the hearts, minds, and wallets of our audience. The presentation by Faus, Head of Lifecycle Marketing, Portfolio at Atlassian, is drawn from her book, Human-Centered Marketing: How to Connect with Audiences in the Age of AI.
This session is included in the B2BMX Summer Camp webinar series. Register once and you’re in for everything. New sessions drop every Wednesday — tune in live or catch up on-demand anytime, with resources available directly in the platform. No s’mores required. Just a passion for programs that work harder, move faster, and deliver more. As a bonus, B2BMX Summer Camp attendees will receive a special discount code for the 2027 B2BMX event.
Ready to make this your best marketing summer yet? Register now.
