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Source: RollWorks

RollWorks Unveils Account Scoring Capabilities

RollWorks, an ABM platform and division of AdRoll Group, has launched a new account scoring feature designed to…

Industry News August 29
ABM account based marketing ad tech AdRoll AdRoll Group customer growth MarTech RollWorks Toby Gabriner
AdRoll Group CEO: B2B Orgs Must Focus On Promoting Customer Growth In The ABM Renaissance

AdRoll Group CEO: B2B Orgs Must Focus On Promoting Customer Growth In The ABM Renaissance

The B2B marketplace has been in an ABM renaissance, if you will, for the past several years. The…

Industry News November 28
ABM Accountbased marketing AdRoll Jessica Cross personalized content RollWorks
Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

RollWorks, a B2B growth platform and a division of AdRoll Group, struggled in the past to align numbers…

Case Studies May 23
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Campaign Optimization Series
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Strategy & Planning Series