Latest In: GTM Strategy

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Alta Raises $25M GTM Architecture

Alta Raises $25M to Redefine the GTM Architecture for Revenue Teams

Key Takeaways Alta closed a $25 million Series A led by IN Venture, less than a year after…

News Brief July 13
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Demandbase To Cut Through AI Hype In B2BMX Summer Camp ABM Session

Key Takeaways: Demandbase’s B2BMX Summer Camp session positions AI in ABM as a practical discipline, urging marketers to…

Blog June 9
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DGR Q&A ABM Saul Marquez Outcome Rockets

How to Align Sales, Marketing for Better ROI: The DGR Interview with Outcomes Rocket’s Saul Marquez

Key takeaways: Outcomes Rocket’s Saul Marquez detailed the importance of aligning sales and marketing teams with shared KPIs…

Feature April 22
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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Tofu Raises $12 million GTM Rocket Powered Brand Launch. Cartoon style VC brand promotion with rocket launch, funding round flags, and mission control visuals

Tofu Raises $12M to Consolidate Campaign Execution for GTM Teams

Key takeaways: Tofu’s platform consolidates marketing tools for scalable, personalized campaigns across multiple channels. The $12M funding will…

News Brief April 13
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B2BMX 2026 Powered by Advertising Week: OpenAI Keynote Kicks Off Day 2

The second day of B2BMX starts with a leader from one of the leading artificiual intelligence companies in…

Blog March 10
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Campaign Optimization Series
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