Day 1 of the 8th Annual Campaign Optimization Series (#COSeries)
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without…
Blog April 6
Latest In: measurement
Why Segmentation Just Became the Top Database Priority for 2026
Remember the “spray and pray” days? You’d blast the same email to 50,000 people, cross your fingers, and…
Blog February 26
Channel99 Debuts Verification Pixel To Create More Campaign Transparency
Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to…
Industry News September 25
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
StackAdapt Reveals New Targeting & Measurement Capabilities
Quick Scoop: StackAdapt released a self-service solution for ABM targeting and measurement. The new feature seeks to help…
Industry News May 5
Channel99 Debuts With Free Mobile App, $5M In Seed Funding To Bring Transparency To B2B Website Traffic Quality
Your website gets tons of traffic... but is it legitimate? Does it positively influence pipeline and lower customer…
Industry News November 30
The 3 Steps To Illuminating Dark Social: How To Track ‘Secret’ Shares & Remain Relevant In Private Channels
If “dark social” conjures up illicit images of a secret underground network filled with “Criminal Minds”-esque content, I…
Industry News July 27
What’s Working In Modern Analytics? Unifying Data Insights To Align Teams Around Metrics & Goals
Gartner research revealed that by 2024, organizations that lack a sustainable data and analytics operationalization framework will have…
Industry News April 20
Updated Apple Privacy Measures Draw A New Line For Marketers
Change is inevitable, especially in technology — but not all changes are ideal. Apple's new Mail Privacy Protection…
Demanding Views November 12
Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling
Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved…
Industry News July 22
Demandbase Adds Design, Execution & Metrics Capabilities To ABM Platform
ABM platform provider Demandbase unveiled new capabilities designed to help marketers design, execute and measure the success of…
Industry News March 20
Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth
The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows…
Industry News October 10
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
